HOW TO IMPLEMENT LINK EARNING EFFECTIVELY

Anyone familiar with search engine optimization knows that generating high-quality backlinks to your website will increase your ranking in search engines like Google and Bing. They must be links published on websites relevant to yours to ensure the search crawlers will recognize them and reward your website with a higher ranking.

There are two ways to generate backlinks for your website. You can either do it through link earning or link building. Most people are familiar with link building, which is the practice of requesting or encouraging other webmasters to post your backlinks on their blogs or web pages. Some will even pay webmasters to post their backlinks for them.

DOWNSIDE OF LINK BUILDING

Unfortunately, link building only offers short-term results for a ranking higher in search engines. Webmasters may post your backlinks once or twice after you request them, but they likely won’t bother posting them again. Then, if your backlinks only remain on outdated web pages that haven’t been updated or seen for a long time, your website will start losing its rank in search engines.

WHY YOU SHOULDNT BUY BACKLINKS

The worst thing you can do is pay for a service that blasts your backlink onto thousands of blogs and web pages. Even though that might sound nice on the surface, it will cost you significantly because they are poor-quality backlinks on anonymous web pages. Search engines don’t like that. 

WHY LINK EARNING IS BETTER THAN LINK BUILDING

Link earning is a much more effective long-term SEO strategy for boosting your website’s search ranking. It is a passive SEO technique where you can get other webmasters, influencers, bloggers, social media users, and content creators to post your backlinks onto their web pages without requesting it.

Think of link earning as “organic” backlinks that are “earned” rather than purchased or requested. If other webmasters find your content valuable and relevant to their content, they will post backlinks to your website on your behalf. You don’t need to communicate with these webmasters to get them to do it. That is the beauty part of it. 

LINK BUILDING RISKS

Search engines prefer organic backlinking versus pursued backlinking. Link building comes at a much higher risk because your website could become de-indexed or lower ranked in search engines if the crawlers detect too many questionable backlinks. Link earning is a much lower risk because the backlinks come naturally and gradually resonate with active audiences who share them with others.  

HOW TO IMPLEMENT LINK EARNING EFFECTIVELY

Someone new to link earning may feel confused about how to get started. After all, the strategy seems to rely on others taking action rather than you. So, the question is, “How do you get them to take action?” There are multiple answers to that question that define how you can implement link-earning effectively without crossing into link-building territory.

Here are four effective techniques to strengthen your link-earning strategy and increase the number of organic backlinks to your website.

CREATE PREMIUM QUALITY CONTENT

Attracting an audience requires you to create premium-quality content. There is no avoiding this because you will never gain a following from other webmasters, influencers, and followers unless they enjoy watching or reading your content. Furthermore, search engine crawlers can detect whether website content is original and relevant. If it is, the website will be ranked higher in search engine results pages.

WHAT TO DO

When it comes to link earning, the only way another webmaster will feel motivated to post backlinks to your website is if your content is original quality content that cannot be found anywhere else. Otherwise, why would they bother giving backlinks to your website when they can create them for someone else? 

The keys to creating premium-quality content are as follows:

·         It must be entertaining, educational, or informative to the audience

·         It must satisfy the desire or demand of the target audience

·         It must be updated content no older than a week or month

·         It must encourage the audience to engage and become loyal

CONCLUSION

Your content doesn’t necessarily need to include all of these elements simultaneously. Implementing at least one of these elements into each piece of content you create will make it premium quality. 

 

CREATE EYE CATCHING GRAPHICS OR VIDEOS

People today have short attention spans. Although written content is necessary, it will not directly capture your audience’s attention. You need to use eye-catching graphics or videos to captivate your audience and make webmasters and potential followers pay attention to your website.

Here are some tips on what you can create to do this:

·         Personalized videos

·         Engaging infographics

·         Slideshow presentations

·         Funny meme graphics

·         Colorful and artistic graphics

·         Funny videos

CONCLUSION

If you can regularly produce visual-based content like this, people will pay more attention to it. However, the content must lead to a bigger purpose, such as encouraging someone to read your blogs or subscribe to your website newsletter. You can include a “share” button next to your content without asking for a backlink. 

 

POST YOUR CONTENT ON ALL PLATFORMS

You should post your premium-quality content in more places than just your website. For example, you could post it on: 

· social media 

· email newsletters

· blogs

· podcasts

· forums 

·YouTube, 

· and anywhere else you can reach an audience outside your website naturally. 

CONCLUSION

That doesn’t mean you will ask anybody to post your backlinks. Just create fun, engaging, and informative content on third-party platforms that will make people want to interact with your website and share the link with others

STAY ACTIVE IN ONLINE COMMUNITIES

Consistency is critical when posting content online, especially when participating in online communities like LinkedIn or Facebook Groups. People might not notice you or your content initially, but they will eventually if you stay active and make valuable contributions to these online communities.

CONCLUSION

Sooner or later, other members of the communities will trust your insights and content enough to link back to it on their websites and blogs. That is why establishing online relationships with people from relevant online communities is imperative to achieving more natural backlinks

FINAL CONCLUSION

The benefits of link earning won’t come as quickly as those of link building, but they will last much longer once they do come. Link building is not a sustainable way to achieve long-term organic traffic in search engines. Link earning is the only proper SEO backlinking technique that produces organic traffic and ranks higher in search engine results pages.