TEXT ADS EXPLAINED
WHAT ARE TEXT ADS
• Text Ads display only words and do not have images, videos, or any other media attached to them.
• Text Ads are displayed on Google Search as well as Google Partner sites.
• Text Ads are composed of a Title, Description, and Website Link.
• Text Ads can have Add-Ons attached to them, such as Sitelinks, Call Assets, and Location Assets.
• Text Ads should include important keywords, call to action, and unique selling points.
COMPONENTS OF A GOOGLE TEXT AD
TITLES
You can add up to 15 headlines in Google Text Ads.
Titles can only be 30 characters long.
Three headlines are displayed when the ad appears on Google.
DESCRIPTIONS
You can add up to 4 descriptions in Google text ads.
2 Descriptions will be shown at one time when the advert is displayed.
Descriptions are right below the Title and encourage people to visit your website.
DISPLAY URL
This is the URL your advert is connected to.
You can change the appearance of your URL by editing the path field boxes.
AD ASSETS
These are Add-Ons you can apply to your text ads.
Ad Assets include:
A. Call Assets– Allows users to call you directly from your Ad.
B. Callout Assets– Announces benefits of using your services. (EG: Free Delivery, 24 Hour Support)
C. Sitelink Assets– Links to other pages of your website directly from your ad.
D. Structured Snippets– Lists multiple items/variations/parts of your products or services.
E. Location Assets– Provides directions to your business location from your ad.
F. Price Assets– Displays product and service prices on your Ad.
G. App Assets– Links to your mobile app to use or download.
H. Promotional Assets– Promotes special offers for your products or services.
I. Lead Form Assets– Places a small form next to your ad, allowing users to submit an inquiry from your ad.
FREQUENTLY ASKED QUESTIONS
Where do Text Ads appear?
They show at the top and bottom of Google Search results and sometimes on Google Search Partners.
What makes a good Text Ad?
A good text ad includes clear headlines, strong keywords, a compelling offer, and a call-to-action like “Contact Us” or “Get a Quote.”
Do Text Ads affect Quality Score?
Yes! Relevant, well-written ads can improve your expected CTR and ad relevance, boosting Quality Score.
How do I improve my Text Ads?
Include keywords in the headlines, focus on benefits, use emotional triggers, and match the ad to the landing page.
Are Text Ads good for conversions?
Yes! They target users actively searching for your product or service, often leading to strong intent traffic.
Why aren’t my Text Ads showing?
The most common reasons include low bids, low Quality Score, poor relevance, disapproved content, or limited budget.