• ‘Google Shopping Ads’ were created to promote E-Commerce Products on Google.

• Google Shopping Ads appear at the Top of Google with a Title, Image, and Price.

• Google Shopping Ads have lower CPC costs but lower conversions when compared to Google Search Ads.

• The setup differs from Google Search; you have to connect your Google Ads to your Merchant account.

• The Google Merchant Account requires you to upload Product Data to a Product Feed.

People who click on Google Shopping Ads are ready to make a purchase.

Google Shopping Ads are displayed at the Top of Google above Search Ads and Organic Rankings.

The Cost-Per-Click is lower than Search Ads, and it delivers more traffic to your site at lower costs and higher ROI.

No need to add keywords here, Google takes your data from the Product Feed and automatically targets ads.

Displays Product Images that grab the users’ attention, as the ad stands out more than plain text ads.

They show on Google Search, the Shopping tab, Google Images, YouTube, and across Google partner sites.

No. Google Shopping ads use your product feed data (title, description, category, price, etc.) instead of manual keywords.

You need Google Merchant Center, a product feed, and a Google Ads account.

Google matches your product feed to what people are searching for and automatically shows the most relevant products.

Yes . They usually drive high-quality traffic because users can see the product before clicking.

There could be many reasons for your ads not appearing, such as feed errors, product disapprovals, budget issues, low bids, or missing shipping/tax settings.

Here are the best ways to improve your Shopping Ad campaigns:

– Optimize product titles

– Add high-quality images

– Ensure accurate pricing

– Use custom labels

– Keep your feed updated.