SEARCH NETWORK EXPLAINED
WHAT IS GOOGLE’S SEARCH NETWORK
• The Google Search Network is a Google Ads feature that controls where you want your ads to appear.
• The Google Search Network allows you to target Google Search and its Partner Sites.
• The Partner Sites are search engines, directories, and niche sites on which your advert will appear.
• You cannot decide which partner sites to display your ads, as Google decides this based on your keywords.
• Unselect the checkbox on Partner Sites (in Google Ads) if you want your advert to only appear on Google.
TYPES ON SEARCH NETWORK
GOOGLE SEARCH
Google Search Ads are displayed at the Top of Google and have the word ‘Sponsored’ next to it.
Your ads are triggered once a user searches for services or products using relevant keywords.
GOOGLE AD POSITIONS RANK BY THE FOLLOWING FACTORS:
A. Bids – Higher bids in Ad Auctions get better spots.
B. Ad Creation– Well-constructed Ads have higher Clickthrough rates.
C. Landing Page– High-quality Landing Pages have higher Conversions.
GOOGLE PARTNER SITES
The Google Search Network has teamed up with websites to promote your ads.
Millions of Google partner sites allow you to reach 90% of the Internet.
THE BENEFITS OF USING GOOGLE PARTNER SITES INCLUDE:
A. Wider Reach– Reach a wider audience
B. High Visibility– Increase visibility and brand awareness.
C. Lower CPC– The Cost-Per-Click is lower than Google Search
FREQUENTLY ASKED QUESTIONS
Where do Search Network ads show?
Adverts show on Google Search, Google Shopping results, Google Maps, and search partner websites.
What type of ads appear on the Search Network?
Text ads and shopping ads that match what users are searching for.
How does the Search Network work?
When someone searches for a keyword you’re targeting, your ad can appear if it matches their intent and your bid is competitive.
Is the Search Network good for conversions?
Yes! It often delivers high-intent traffic because people are actively searching for services, products and solutions.
What is the difference between the Search Network and Display Network?
Search targets people actively searching, while Display shows visual (banner) ads on websites while people browse.
Can I use remarketing on the Search Network?
Yes, remarketing Lists (RLSA) for Search Ads allows you target previous visitors.
How do I improve Search Network performance?
Use strong keywords, relevant ad copy, high-quality landing pages, and a good Quality Score.