EXACT MATCH KEYWORDS EXPLAINED

WHAT ARE EXACT MATCH KEYWORDS

• Exact Match is in the Keyword Selection of Google Ads and informs Google how to target keywords in ads.

• It has limited reach as it only targets keywords identical to ones specified, and no others.

• Exact Match Keywords are more focused and have higher conversion rates than “broad” & “phrase” match.

• To set keyword to ‘Exact Match’, simply surround the keyword in square brackets. Eg: [keyword].

REASONS TO USE EXACT MATCH

HIGHER CONVERSIONS

When user searches are identical to your exact match keywords, the relevancy and intent is VERY high.

It means users will be more likely to complete an action/conversion as keywords are more laser focused.

LESS WASTED BUDGET

Using Exact Match keywords saves your budget as you don’t waste clicks on vague audiences.

Exact Match Keywords only spends clicks on highly-interested prospects where every click counts.

MORE CONTROL

Exact Match Keywords gives you the most control on how Google triggers your ads.

With Phrase and Broad Match keywords, Google AI decides which keywords to trigger your ads.

BETTER RETURN OF INVESTMENT

Businesses with limited budgets use Exact Match Keywords as its more specific to what the user wants.

The Return of Investment (ROI) is the highest, however it is limited to reach, as it has the least searches.

CLEARER ANALYTICS

Exact Match only targets specific terms and not a wide range of keyword variations.

This makes it easier to manage and decide which exact keywords are effective and which are not.

FREQUENTLY ASKED QUESTIONS

Why use Exact Match?

It helps you reach people actively searching for exactly what you offer, reducing wasted clicks and increasing conversion potential.

How is Exact Match different from Broad or Phrase Match?

Broad Match shows ads for highly related searches, Phrase Match shows ads for searches containing your phrase, and Exact Match only shows ads for exact searches specified in the keyword targeting section.

Can I combine Exact Match with other match types?

Yes. Many marketers use Exact Match for high-intent keywords and Broad Match for reaching broader audiences.

Does Exact Match cost more than Broad and Phrase Match?

Not always. While competition on Exact Match keywords can be higher, the quality clicks often justify the cost because they’re more likely to convert.