• Display Ads are multimedia adverts (Banners) you see on websites that have partnered up with Google.

• Display Ads can appear on millions of partner websites/apps with the potential to reach 90% of the Internet.

• Display Ads have lower Cost-Per-Click rates compared to Google Search Ads.

• Display Ads are used to create brand awareness, however, remarketing works well with converting sales too.

Your advert can appear on many partner websites and applications, as well as YouTube.

Google can find partner sites to display your ads, or if you can select specific sites to target yourself.

There are many multimedia ad formats you can use to showcase your ads.

Several examples include banners, images, GIFS and videos.

You can target people based on their interests, demographics, location, topics or keywords.

You can target people who have engaged with your ads in your Remarketing list and Customer Match.

Search Ads show up when someone is searching for something on Google. Display Ads reach people while they browse other websites (partnered with Google), helping with brand awareness and retargeting.

Yes. They’re great for retargeting people who visited your site by offering them better deals on your offers, which often increases conversions over time.

Use high-quality images or videos, strong branding, clear call-to-actions, and target the right audience. Retargeting past visitors usually gives the best results.