• Demographic Targeting is part of the Audience Segment in Google Ads.

• It targets your ads to specific groups of people based on their characteristics.

• Demographics Targeting saves your budget as you don’t waste clicks on irrelevant audiences.

• Adjusting your demographic targeting (the right way) will improve your conversion rates.

Target people based on their age. If you target market is adult teens, you should specify younger age groups as older age groups will be a waste of money. Here are the age ranges:

A. 18–24

B. 25–34

C. 35–44

D. 44 and older

Target people based on their gender. If you target market is women only, it would be pointless showing your ads to men for women products (EG: make up or stockings). Here are the gender options:

A. Men

B. Women

C. Unknown or unspecified

Target people based on their parental status. If you target market is parents, it would be redundant showing ads to single men or women. Here are your options:

A. Parents

B. Non Parents

Target people based on their income status. If you target market is rich people, its a waste of budget showing your ads to lower income markets. Here are the income bracket percentages:

A. 10% (Highest)

B. 11–20%

C. 21–30%

D. 31–40%

E. 41–50%

F. 50% (Lowest)

Targeting the right demographics increases clicks and conversions because your ads reach people interested in your products or services.

Absolutely. You can layer demographics with keywords, audience segments, and locations to make your campaigns super precise.

Yes. If you target too narrowly, you might limit your audience and miss out on potential customers.