• Conversions are recorded actions taken by people on your website.

• These actions are leads, sales, phone calls, and application downloads.

• Conversion Tracking tracks conversions. It measures how well your SEO or Google Ads are doing.

• To Track Conversions, you need to insert tracking codes in the HTML part of your website.

• Conversion Rates measure the effectiveness of your ads and landing page.

1. Google Analytics is a Free Tool that allows you to track vital website statistics like Conversions.

2. Sign up for Google Analytics to Track Conversions for your organic and paid advertising campaigns.

3. Google Analytics tracks where your website users came from, their demographics, the devices they used, and much more.

• Google Ads provides statistics about the performance of your adverts on Google.

• Google Ads tracks:

1. Impressions

2. Clicks

3. Clickthrough rates

4. Cost per click

5. Conversion Rates

6. Cost per Conversion (CPA)

7. Conversion Values.

Conversion rate is the number of clicks divided by the number of sales. For instance, if you have a Conversion Rate of 10%, it means 10 out of 100 people who clicked on your advert purchased your product.

Cost Per Conversion is the amount you want to pay for each conversion. For instance, if you have a Cost-Per-Conversion of R450, it means you are willing to pay R450 worth of clicks before you receive a sale.

Conversion Value is assigning a value to more profitable products and services you offer. For instance, Google will prioritize products and services of high-value to you to increase profits.

Conversions show whether your ads and website are actually getting results. Clicks equal interest while conversions are the real goal.

Of course! Google Ads lets you set up conversion tracking to see which ads, keywords, or campaigns are performing the best and driving the most action.