CONVERSION RATES EXPLAINED
WHAT ARE CONVERSION RATES
• Conversion Rates are the percentage of people who completed an action on your website.
• Conversions are sales, leads, calls, newsletter sign-ups, and app downloads.
• Conversion Rates are determined by dividing the number of clicks by the number of conversions completed.
• High Conversion Rate means your ads/site are performing well and you are reaching your marketing goals.
• Low Conversion Rates mean your ads/site are underperforming and you are wasting your budget.
MEASURE CONVERSION RATES
HIGH CONVERSION RATES
High Conversions mean your Adverts and Landing Pages are performing well, as your ROI (Return on Investment) is exceeding expectations.
SEARCH ADS
CVR above 10% = Excellent
CVR of 5-10% = Good
DISPLAY ADS
CVR above 2% = Excellent
CVR of 0.5 – 2% = Good
HIGH CONVERSION RATES
Low Conversions mean your adverts and landing page/s are performing poorly. Perform tests for your ads and site to check your website’s loading speeds, navigation, content, responsiveness, and other elements.
SEARCH ADS
CVR of 2-5% = Average
CVR below 2% = Poor
DISPLAY ADS
CVR above 2% = Average
CVR below 0.5% = Poor
FREQUENTLY ASKED QUESTIONS
Why is Conversion Rate important?
Conversion rate tells you how effective your ads and landing pages are. High CTR is good, but high conversion rate is what really drives results.
How do I calculate Conversion Rate?
Divide the number of conversions by total clicks and multiply by 100:
Conversions ÷ Clicks × 100 = Conversion Rate %
What factors affects Conversion Rate?
• Relevance of the ad to the landing page
• Page load speed
• Clear call-to-action
• Trust signals like reviews or guarantees
How can I improve my Conversion Rate?
Test your landing page, improve headlines, enhance readability and make your offer clear. Even small tweaks (like adding a trusted face on your webpage) can boost conversions significantly.