• Clickthrough rate measures the number of people who viewed your advert and clicked on it.

• It’s measured in percentages. 5% CTR means 5 people clicked on your ad from 100 people who viewed it.

• Clickthrough rate reveals the relevancy and effectiveness of your adverts. (High CTR and Low CTR)

• Clickthrough Rate impacts your Quality Score, which directly influences your Google Ads ranking spots.

High click-through Rates indicate your advert is performing well on Google and/or its partner sites.

GOOGLE SEARCH

CTR of 6- 10 % is an excellent score on Google search.

CTR of 4- 6 % is a good score on Google search.

CTR of 2- 4 % is an average score on Google search.

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GOOGLE DISPLAY

CTR of 0.5- 1 % CTR is an excellent score on Google display/partner websites.

CTR of 0.3- 0.5 % CTR is an average score on Google display/partner websites.

Low click-through Rates indicate your advert is performing poorly on Google and/or its partner sites.

GOOGLE SEARCH

CTR of 1- 2 % is a low score on Google search.

CTR of 0.1- 1 % is a very poor score on Google search.

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GOOGLE DISPLAY

CTR of 0.1- 0.3 % is a poor score on Google Display/Partner sites.

A higher CTR means your ad is relevant and appealing to your audience. Google also uses it as part of your Quality Score, which affects your Ad Rank.

There are several things you can do: Make your ads clear, relevant, and engaging. Use strong headlines, include benefits, and try different call-to-actions.

Only if the clicks don’t convert. High CTR is great, but your landing page and offer must deliver to make the clicks valuable.

Yes! Ads that appear at the top of Google search results usually get more clicks than ones at the bottom. Visibility matters.

Using relevant, targeted keywords increases CTR. Unrelated keywords can lower engagement because people don’t find your ad relevant or helpful.