CLICKS EXPLAINED
WHAT ARE CLICKS
• Clicks are actions where people hover over an advert or link and click on it.
• Clicks are essential as they measure the number of people who have visited your website.
• Clicks measure the effectiveness of your ads by the number of people who click on your ad. (CTR)
• Clicks cost in Google Ads, and the Cost-Per-Click amount varies depending on the competition.
• Clicks can be tracked so you know where your clicks came from. (Eg, Facebook, Google, or Direct)
TYPES OF CLICKS
PAID ADVERTISING CLICKS
It tracks clicks from Paid Advertising campaigns such as Facebook Ads, Google Ads, or Twitter Ads. Every time an individual clicks on your advert, you will have to pay for the click. The Click Amount depends on the platform, competition, and industry.
ORGANIC SEARCH CLICKS
It tracks clicks from organic Google search rankings. Websites that implement White Hat SEO for a period will rank on the first page of Google for popular keywords. Websites with high-ranking positions receive a ton of clicks for free.
DIRECT CLICKS
It is when a user types in the URL of your website into their browser. Direct clicks are a result of someone viewing your outdoor advertising and visiting your site.. People who view street pole ads, billboard ads and Newspaper ads remember your brand URL and put it into their browsers.
SOCIAL MEDIA CLICKS
It tracks clicks from social media websites like Facebook, Instagram, Twitter, TikTok, YouTube, Pinterest, and many more. You can receive clicks from your Social Media Profile or from paid advertising campaigns where you pay for clicks.
REFERRAL CLICKS
It tracks clicks from other websites such as directories, blogs, forums, press release sites, and many more. Referral traffic is valuable as it can drive traffic to your website. The more websites that refer to your website, the better your SEO position.
EMAIL CLICKS
It tracks clicks from your email campaigns and newsletters you send out to your email list. When an individual clicks on a link in the newsletter they received, this counts as an email click. Email clicks determine the effectiveness of your content and help you improve your email campaigns.
FREQUENTLY ASKED QUESTIONS
Do more clicks mean better performance?
No. More clicks are great, but what matters most is whether those clicks turn into leads, sales, or meaningful actions on your site.
Why do I get clicks but no conversions?
It happens when your landing page doesn’t match what people were expecting, your offer isn’t strong enough, or your website does not create trust with your users.
What affects the cost per click (CPC) in Google Ads
Your bidding strategy, keyword competition, Quality Score, and how relevant your ads are all impact how much you pay per click.