• Bid Strategy informs Google how you would like to spend your budget during ad auctions.

• Bid Strategy allows you to specify how much you are willing to bid for clicks, impressions, and conversions.

• Bid Strategy allows you to adjust your bid amounts during different times of the day to maximize success.

• High bids get you into better positions on Google; however, it doesn’t guarantee Top Results.

• There are two types of Bidding Strategies: Manual and Automatic.

Bid Strategy informs Google how you would like to spend your budget during ad auctions.

Manual Bidding gives you full control of your bidding strategy, but it is time-consuming.

You specify the maximum amount you would like to pay per click for keywords in the Ad auction.

Automatic bids give Google control of your bidding strategy.

Google can increase or decrease your bids based on the strategy and relevance of keywords searched.

Here are the different types of Automated bidding:

It drives as many clicks as possible to your ads within your daily budget.

Start campaigns with Maximize clicks before moving on to Maximize conversions.

It drives as many conversions as possible to your ads within your daily budget.

Google requires enough historical data before you can use Maximize Conversions.

It allows you to specify how much you are willing to pay for a sale/conversion.

Google automatically adjusts bids to help you reach your conversion goal.

It allows you to specify the Return Amount you would like to receive from your Ad spend.

Google adjusts bids to reach your revenue goal.

It allows you to tell Google to focus on bidding on your most valuable products or services to maximize profit.

Google adjusts bids to get the highest total value of conversions.

“Maximize Clicks” or “Maximize Conversions” is the easiest starting point. These automated bid strategies let Google handle the bidding while you learn what works.

Yes! The right strategy can lower your cost per click, bring better quality leads, and help your ads appear in stronger positions.

Of course! You can switch strategies anytime you want. You can shify your focus from clicks to conversions or leads.