AD STRENGTH

WHAT IS AD STRENGTH

• Ad Strength measures the effectiveness of your Adverts on Google Ads.

• It rates the advert strength by stating whether the advert is Poor, Average, Good, or Excellent.

• Ad Strength is determined by relevance, diversity, and quality of the assets added.

THE MAIN ELEMENTS OF AD STRENGTH

RELEVANCE

Your titles and descriptions should be relevant and include the same keywords you targeted in your keyword section.

DIVERSITY

Your titles and descriptions must be unique.

Diversify your information, as Google will find the best-performing Ad combination to promote your advert.

QUALITY

The advert quality depends on eye-catching titles and compelling descriptions.

It will grab the user’s attention and entice them to click on your ad.

Don’t forget to include good Call-To-Actions.

ASSETS

The more assets added to your ad, the more likely it is to succeed.

Don’t leave any spaces blank, add 15 titles and 4 descriptions to your Google Ads.

FREQUENTLY ASKED QUESTIONS

Why does Ad Strength matter?

Stronger ads are more relevant, engaging and influential, which usually means higher click-through rates and better results for your campaign.

How can I improve my Ad Strength?

Use clear titles, compelling descriptions, relevant keywords, and different ad variations. The more helpful and complete your ad, the better your score.

Do Ad Strength ratings affect my Ad Rank?

Indirectly, yes. Google prefers ads that perform well, so stronger ads can help boost your overall Ad Rank and visibility. The better your advert performs, the higher the rank.

Should I focus on Ad Strength for every ad?

Yes! Optimizing Ad Strength ensures your ads are engaging, relevant, and more likely to convert users.

Can adding more ad variations help my Ad Strength?

Yes! Testing different headlines, descriptions, or call-to-actions helps Google find the best-performing combination, which improves your Ad Strength.