
AD SCHEDULING


WHAT IS AD SCHEDULING
• Ad Scheduling allows advertisers to decide WHEN they would like their advert to appear on Google.
• Ad Scheduling saves budget as running ads during closed business hours can be a waste of money.
• Ad Scheduling allows you to decide the days and times you want your advert to appear.
• Ad Scheduling gives you valuable insights into your target audience’s behaviour online.

HOW TO USE AD SCHEDULING

SAVE THE BUDGET

Run your ads when the business is prepared to handle the influx of leads.
Many companies do not use Ad scheduling and waste marketing budgets as a result.

FIND THE BEST TIME

Google Adverts perform better at different times of the day.
Finding out the time that brings in the most sales is essential to your marketing success.

BID WHEN IT MATTERS

Bids influence the position of Adverts, the higher the bid, the higher the advert position.
Increase your bids during the busiest times of the day to try get the Top Spots on Google.

FREQUENTLY ASKED QUESTIONS

Why does ad scheduling matter?
Showing ads outside your business hours can waste budget. Scheduling ensures people see your ads when you’re ready to serve them.

Can I schedule ads differently for weekdays and weekends?
Yes! You can set different times for weekdays and weekends, depending on when your customers are the most active.

Can I change my ad schedule anytime?
Yes! You can adjust your schedule whenever you want based on trends, holidays, or peak business hours.

Does ad scheduling affect ad rank?
Indirectly, yes. Ads shown at the right time tend to get more engagement, which can improve click-through rates and help your Ad Rank.

How do I know the best times to schedule my ads?
Look at your previous campaign data and see when users clicked, called, or bought. Then schedule ads to appear at those times for maximum results.
