When running SEO and PPC campaigns, it’s essential to track the performance of your marketing efforts. Tracking performance allows you to make constant updates to maximize success and profits. It also assures you that your marketing agency is working hard.

Google Analytics tracks how users found and interacted with your website. You can determine where your users came from, their demographics, the webpages they visited, how long they stayed on your site, and other information.

Google Search Console tracks the relationships between your website and Google. You can find issues in Google Search Console that hold back your organic rankings, such as Indexing issues, Viruses, Slow loading speeds, and much more.

Website traffic is the number of users who arrive on your site. You can track website traffic in different periods: daily, weekly, monthly, and yearly. You can even track website traffic in real-time.

The CTR is the percentage of people who clicked on your advert after seeing it. It measures the impact of your ads and allows marketers to make updates to create more appealing adverts for an audience.

Conversion rate tracks the percentage of users who performed an action (converted) on your website, such as calling a business number, sending an inquiry, or purchasing a product. Measure conversion rate by comparing the website traffic to the number of conversions completed.

Cost per Acquisition estimates the costs to obtain a single client using a paid advertising platform. CPA is measured after a campaign has been running for some time. It’s the total amount of money spent, divided by the number of conversions. ‘

Customer lifetime value estimates the amount of money a customer will pay your brand (in their lifespan). You work it out by multiplying the (average) sale amount by the number of yearly purchases and the clients’ (average) lifespan.

Bounce Rate measures the number of people who leave your website without interacting with any of its elements (Clicking buttons, visiting other pages, etc). It measures the effectiveness of your landing pages. A low bounce rate is incredible, while a high bounce rate is terrible.

Return on Investment measures the overall success of your marketing campaigns. Take your total sales revenue and subtract it from your marketing spend. Tracking your ROI helps capitalize on profitable strategies that deliver results.

Social media engagement estimates how well your audience engages with your content by liking, sharing, and commenting on your posts. The more people who engage with your posts, the higher the brand awareness and the interest in your services.

• SME 1% and under = Poor

• SME 1-3% = Average

• SME 3% and over = Excellent

Every business that sends newsletters should examine these 2 metrics: Open rates and clickthrough rates. Open Rates is the number of people who opened your email. Click rate is the number of people who clicked on a link in an email.

Organic Rankings is the measure of your website’s position on Google for relevant keywords. Ranking in top spots for high-traffic keywords can drive leads and sales to your business and expand your trade. The top 10 ranking spots receive most of the traffic.

Knowing the metrics above will help you determine if the marketing strategy you are implementing is successful. We have added percentage recommendations that label the performance of your campaigns with either Poor, Average, or Excellent. Constant updates are required to improve ads, promote better content, and drive more targeted traffic to your website.