SOCIAL MEDIA MARKETING STRATEGIES
Individuals and businesses frequently look for ways to drive traffic to their social media channels to increase their number of followers, likes, comments, and subscribers. That way, they can obtain more targeted organic traffic to their content to boost their sales or popularity within a specific niche.
Does this sound like something you want to do? If so, you will need to create some highly effective social media marketing strategies to attract more people to your social media channels on Facebook, Instagram, TikTok, YouTube, LinkedIn, X, and any other social media platform that you use. Below are the top 6 ways to drive traffic to your social media channels and gain more followers, likes, comments, and subscribers.
USE RELEVANT HASHTAGS
Adding hashtags to your social media posts is the number one way to optimize your social media channels for search engines. Hashtags on social media are like the equivalent of keywords on Google. You need to place relevant keywords in your social media content so that people can find it.
A hashtag is a word or phrase with a hash sign in the front of it. You can place hashtags within the content of your posts or at the end of your content. In fact, one common hashtag insertion strategy is to put all relevant hashtags at the end of each post. Then, whenever someone searches for posts containing any one of those hashtags, they will be able to find your posts.
TIPS ON HOW TO EFFECTIVE USE HASHTAGS FOR SOCIAL MEDIA SEO
Don’t use generic words or phrases in your hashtags
(e.g., #business, #store)
Use specific words, phrases, or brand names in your hashtags
(e.g., #yourbrandname, #dogfoodstore, #cheaphomedecor)
Include hashtags in your social media biography and profile pages as well
(e.g. #yourprimarykeywords, # highlyrelevantkeywords
Use geographical or location-based hashtags to target a particular town, city, or region.
(e.g. #Gauteng, #Johannesburg, #Edenvale)
Follow the latest social media trends in your niche to find trendy hashtags that others are using
– Add these hashtags to your social media posts.
GET NOTICED
The strategy is to use hashtags that target your audience and make it easy for them to discover your social media channels and posts.
POST HIGH QUALITY CONTENT
Try to create social media content that people will want to see. Creating text-based content is okay, but don’t make it too long because no one is going to want to read it. You’re better off creating rich media content like the following:
· Videos
· Images
· Photographs
· Infographics
· Memes
· Reels
All graphics and videos must be colorful high-definition quality. The ideal content creation strategy is to create short videos on a consistent basis.
FOR EXAMPLE
For instance, you can post short videos on YouTube shorts and then share the videos on your other social media channels. Make sure the videos give value to your audience, such as entertainment or educational material. If the content appeals to your audience’s interests, they will be motivated to view it.
In addition, consider posting crowdsource content or user-generated content related to your brand that other people share with you. Some examples include customer reviews, testimonials, retweets, webinars, and live event streams. Posting crowdsource content will allow you to keep bringing new content to our social media channels without always having to create it yourself.
PROMOTE ON MULTIPLE CHANNELS
You don’t have to create separate content for every one of your social media channels. Most platforms have cross-promotional features that make it easy to share content from one social media channel to another.
FOR EXAMPLE
For example, if you upload a new video to your YouTube channel, you can share the video link on your Facebook, LinkedIn, and X channels. An embedded version of the video with a thumbnail will show up on your other social media posts to make it look more attractive and inviting to users.
Sharing and promoting across multiple social media channels will help you save time by distributing one piece of content on all of them. It is a fast and effective way to maintain fresh content on each social media channel to encourage more viewership and engagement.
ENGAGE YOUR AUDIENCE
Engaging your viewers and subscribers will make them feel like they are more personally involved with your social media channels. It will even motivate them to return to your channel to view the latest content and share it with their friends as well.
BEST WAYS TO ENGAGE WITH YOUR AUDIENCE
· Respond to all comments made on your social media posts.
· Click the “Like” button on other people’s social media posts
· Post comments on other people’s social media posts
· Run contests with special prize giveaways on your social media channels to incentivize fast user engagement
REMEMBER
Remember that you don’t always have to wait for people to come to your social media channels before engaging with them. Seeking out the social media channels of your target audience is also an effective strategy for getting new people to discover your social media channels.
RUN PAID AD CAMPAIGNS
All the popular social media networks offer paid advertising services, including Facebook, TikTok, and Instagram. Paid ads are the fastest and easiest way to drive traffic to your social media channels. It requires you to run paid ad campaigns on social media platforms, where you pay for clicks to your social media posts.
WHY PAID ADS?
Paid ads are recommended if you want to boost traffic to your channels quickly. Since driving organic traffic through SEO can take a long time, you may have a desire to streamline the process by paying to get visitors right away. Just make sure you create a budget for your ad campaigns to ensure you don’t spend more than you can afford to lose.
PARTNER WITH INFLUENCERS
Influencers are popular social media users with large followings. They promote and recommend products, individuals, brands, and social media channels to their loyal subscribers who trust their recommendations. Some influencers have tens of thousands of subscribers, while others have millions of subscribers. There are influencers in virtually every niche available.
FORM A PARTNERSHIP
See if you can form a partnership or business arrangement with an influencer in your niche. An influencer may agree to recommend your social media channels to their large list of subscribers in exchange for a fee. One recommendation is all it takes to drive thousands of views and subscribers to your social media channels.
CONCLUSION
Use analytical tools on social media channels to track the performance of your social media marketing strategies regularly. These tools will display all the vital traffic information pertaining to your social media channels and posts, such as the number of impressions, clicks, engagement rates, subscriber growth, and more. By studying the analytical information, you can see which strategies are most effective and which ones need modification.
