The Importance of On-Page SEO
The Importance of On-Page SEO
Search Engine Optimization (SEO) is the means of increasing visibility by driving organic traffic to a website in South Africa. One of the first steps of search engine optimization is On-Page SEO. On-page SEO consist of content and technical updates, making improvements to a website for a better user experience.
ON-PAGE SEO DOES THE FOLLOWING:
• Identifies Issues with your website
• Improves your Organic Positions
• Improves your Google Ad Campaigns (Quality Score)
• Improves Your Conversion Rate
Pro Rank provides its clients with ongoing advice to ensure their On-Page SEO meets Google guidelines and skie above competitors in South Africa. We have 10 years of Google Marketing experience; we know the game better than anyone.


Understanding On-Page SEO
There are multiple parts to On-Page SEO, even though it appears shallow on the surface, it runs deep. For instance, a slow-loading website is slow because of the following reasons:
1. Poor hosting
2. Large Images
3. Excessive HTML, JavaScript, or CSS Code
Our SEO Analysis helps us identify the root cause of the slow-loading times. We provide solid solutions, such as recommended hosting companies, or free tools to compress large images. We can distinguish between essential on-page SEO elements and elements of minor importance. Website Download speeds are essential, as slow-loading websites hurt a sites organic positions.

META TITLE AND DESCRIPTIONS

Meta titles are the titles displayed on search engine results. Meta Titles are the first element seen by users on search engines, so it’s vital to grab the user’s attention with eye-catching phrases wrapped around valuable keywords. Our SEO specialists will create a professional Meta Title targeting relevant and high-traffic keywords.
Meta Descriptions are descriptions displayed on search engine results. Meta Descriptions encourage users to click on your website which promote your clickthrough rate. Our SEO Experts will create an enticing description to influence curiosity and drive more visitors to your website.

URL, STRUCTURE AND INTERNAL LINKING

The URL of the website must be short and relevant. The text should contain your primary keyword and reflect the page content accurately. The structure of your website should follow the 3 Click Rule; users find what they want in 3 clicks (or less).
Furthermore, Pro Rank knows how to implement an internal linking structure – helping visitors navigate more efficiently and helping search engines understand relationships between pages.

KEYWORD RESEARCH AND IMPLEMENTATION

Keywords are terms or phrases people type into Google when searching for products and information. Pro Rank uses advanced Keyword Research Tools to uncover valuable keywords to target for your SEO campaign. The Keyword Research tools offer traffic insights into keywords searched on Google.
We search for popular keywords that receive large amounts of monthly searches. We incorporate these keywords in your website’s content by mentioning them in your headings, paragraphs, and metadata.

CONTENT OPTIMIZATION

Google loves high-quality content on websites, which is why we provide effective content solutions for our clients. We evaluate content and recommend adding, editing, or removing content, as well as inserting keywords in specific areas of a website.
We implement plagiarism checks to ensure our clients are not using duplicate content on their websites. We check for spelling and grammar errors as these two factors contribute to your Google rankings. We optimize website text to be more readable by suggesting where to add headings, icons, images, graphs, and tables.

IMAGE OPTIMIZATION

Images are vital for SEO, as they must be optimized and compressed for faster loading. Large-sized images reduce a site’s download speeds, which may harm its Google positions; Pro Rank will compress your images without compromising the quality of the picture.
‘Alt Text’ is an alternative description that replace images that cannot load on a user’s browser (or website). ‘Alt Text’ is used for the visually impaired, too. Pro Rank knows how to construct professional ‘Alt Texts’ descriptions and include important keywords to promote your SEO rankings.

MOBILE OPTIMIZATION

Creating a mobile-friendly website is detrimental to the success of your SEO marketing campaigns. Most people on the Internet use mobile phones; every business website should have a responsive design that adapt to any screen size (Tablets, Laptops, Phones).
Furthermore, Google does not rank websites that don’t provide a mobile-friendly interface, which is terrible for SEO. Our team will complete the necessary tests to ensure your website adapts to each device.

PAGE SPEED OPTIMIZATION

Page speed is an essential SEO factor. Google does not rank slow-loading sites, even if a website has the perfect On-Page SEO Score. Slow-loading sites frustrate users and cause them to leave before the website loads. This is considered a bad user experience that negatively impacts your SEO.
Our SEO experts will test and score your download speeds. We will provide crucial recommendations on how to improve hosting, compress images, remove unnecessary scripts (and more) to improve your download speeds.

REGULAR AUDITS AND MONITORING

It’s necessary to track website statistics when implementing SEO and Google Ad campaigns. Website statistics provide valuable info on how your audience found your website and interacted with it. Analytics are essential as they track your progress and help you make improvements to your website.
Pro Rank assists its clients in setting up Google Analytics and Google Search Console on their website. Google Analytics tracks website statistics, and Google Search Console tracks the relationship between your website and Google. Clients will have 24-hour access to these accounts and can view traffic in real time.
Conclusion
Conclusion
On-page SEO is an intricate field that requires vast expertise and knowledge of SEO. Implementing several wrong strategies can land your website in the penalty box. We examine every aspect of our clients’ On-Page SEO to increase visibility and performance- from keyword research, content customization, technical SEO services, and user experience improvement – helping our clients attain top search engine rankings while offering exceptional user experiences online. Together, we will harness the potential of On-Page SEO to elevate digital presence. Contact us today for a Free Quote in Johannesburg, South Africa.






