Introduction
Google My Business
We set up and maintain your Google My Business profile to maximize your local presence. We enhance and manage your GMB profile to ensure accurate information, engaging visuals, positive customer interaction, and positive customer reviews leveraging reviews, and Q&A posts as a way of standing out among competitors – ultimately increasing foot traffic while improving local search results. We have completed the latest Google My Places Certification.
Google My Business is a Google platform that helps businesses drive local targeted traffic to their website in South Africa. Establishing an effective digital footprint is of utmost importance in today’s ever-evolving business world, and Google My Business is quickly becoming an essential element.
Not only can this powerful platform appear prominently on local search results pages, but it also provides businesses with a platform to showcase products, connect with clients, and grow exponentially in this competitive digital market.
In this comprehensive guide, we will explore its depths and significance; providing basic instructions on how to create and set up a Google My Business account and achieve desirable results.
When Was It Created:
Google My Business is a Google Marketing platform that was first established in June 2014. It allowed businesses to easily market their presence and drive local targeted traffic to their listing and website.
Since its inception, this free tool has proven to be an invaluable asset for local businesses.
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Strategy
Build Your Profile
When building a Google My Business profile, businesses should add relevant and accurate information about their company. Details like Business Name, Phone Number, Operating Hours, and Physical Address should be added as well as other useful information. Don’t forget to include hours for public holidays too. Providing accurate information provides for better ranking positions.
Strategy
Verifying Ownership
When building a Google My Business profile, businesses should add relevant and accurate information about their company. Details like Business Name, Phone Number, Operating Hours, and Physical Address should be added as well as other useful information. Don’t forget to include hours for public holidays too. Providing accurate information provides for better ranking positions.
Strategy
Verifying Ownership
When building a Google My Business profile, businesses should add relevant and accurate information about their company. Details like Business Name, Phone Number, Operating Hours, and Physical Address should be added as well as other useful information. Don’t forget to include hours for public holidays too. Providing accurate information provides for better ranking positions.
Strategy
Local SEO
Google My Business positively impacts your organic ranking positions with Google. You receive a high-quality backlink from Google, and you establish more trust with Google as you are a verified business.
1. Keywords and descriptions
It's important to create an appealing description of your business that includes relevant keywords (Customers would use) to increase search visibility and increase chances of being discovered by potential local customers. Make sure your description is well-written and contains no grammatical errors. Capture potential clients by strategically placing industry, product, and service-specific words within this description.
2. Categories and Attributes
You must select the right business category when updating your Google My Business account. Google uses this data to gain a deeper understanding of each business's nature and purpose - helping it match more closely with search queries that match its offerings.
3. Add Photos of your business
Google My Business allows businesses to showcase their work and services by uploading images and videos. High-quality videos and photos can create a lasting impression with potential customers and set your business apart from its competition.
- Photos:
Your Profile should contain photographs of your storefront, interior, products, and important team members which will establish trust with customers. Customers tend to respond well to images and businesses can use this feature to increase brand awareness.
- Videos:
Adding high-quality videos to your Google My Business profile can add another level of engagement for customers and visitors. Adding videos to your listing will increase your conversions. Videos can create a more immersive experience by providing virtual tours, behind-the-scenes footage, or testimonials of satisfied customers.
- Customer Reviews and Interaction:
Google My Business provides an interface that allows direct communication and trust between businesses and their customers. When managing an online reputation, it is critical to regularly monitor reviews from customers and respond to positive and negative reviews in a timely fashion.
Positive reviews can be an invaluable source of creating customer loyalty, responding quickly and professionally can demonstrate not only appreciation but portray your dedication to ensuring customer satisfaction. Responding quickly to negative reviews can help businesses display professionalism and render the problem with a valuable solution. - Messaging:
Google My Business's messaging feature allows businesses to instantly engage with customers in real time, creating the opportunity for quick responses that could improve customer satisfaction and influence purchasing decisions. Customers can directly submit messages on the Google My Business platform without having to go to your website.
Strategy
Insights & Analytics
Google My Business provides businesses with invaluable analytics and insights that allow them to measure the performance of their online presence, offering actionable data that helps businesses make strategic decisions for their profile.
1. User Engagement
Examining the behavior and metric patterns of user actions enables businesses to fine-tune their strategy and make necessary adjustments to increase their visibility. Several user actions include website clicks, listing views, and phone calls.
2. Profitable Times
Owners can increase staffing efficiencies and lower expenses by understanding when the most profitable traffic periods occur throughout the day. This is particularly useful for retail and services businesses. Businesses in these sectors could find "Popular Times" to capture valuable customers when it matters the most.
3. Posts and updates
Businesses looking to get the best out of their profile should post updates, events, and pictures every week. Businesses looking to stay relevant and engage their target audiences need to keep their Google My Business listings active and dynamic.
4. Special Offers
Google My Business allows businesses to easily create and promote special offers that attract new customers while encouraging existing ones to come back. By taking advantage of this feature, businesses can use this to offer discounts, special offers, and promotions that drive both online and offline traffic, as well as sales.
5. Events and Announcements
Google My Business allows businesses to inform customers about upcoming events using this feature, creating an atmosphere of community involvement that strengthens the connection between a business's audience and themselves.
Strategy
Insights & Analytics
Google My Business provides businesses with invaluable analytics and insights that allow them to measure the performance of their online presence, offering actionable data that helps businesses make strategic decisions for their profile.
1. User Engagement
Examining the behavior and metric patterns of user actions enables businesses to fine-tune their strategy and make necessary adjustments to increase their visibility. Several user actions include website clicks, listing views, and phone calls.
2. Profitable Times
Owners can increase staffing efficiencies and lower expenses by understanding when the most profitable traffic periods occur throughout the day. This is particularly useful for retail and services businesses. Businesses in these sectors could find "Popular Times" to capture valuable customers when it matters the most.
3. Posts and updates
Businesses looking to get the best out of their profile should post updates, events, and pictures every week. Businesses looking to stay relevant and engage their target audiences need to keep their Google My Business listings active and dynamic.
4. Special Offers
Google My Business allows businesses to easily create and promote special offers that attract new customers while encouraging existing ones to come back. By taking advantage of this feature, businesses can use this to offer discounts, special offers, and promotions that drive both online and offline traffic, as well as sales.
5. Events and Announcements
Google My Business allows businesses to inform customers about upcoming events using this feature, creating an atmosphere of community involvement that strengthens the connection between a business's audience and themselves.
Strategy
Mobile Optimization
Most of the world accesses the internet on their mobile phones today. Google My Business listings must be optimized for mobile use to provide a positive experience and allow them to easily access information while moving through your business’s listing.
1. Integration of Google Maps
Google My Business and Google Maps work together seamlessly to enhance the mobile experience for customers searching for local businesses via mobile devices, providing instantaneous access to essential details like directions, reviews, and contact info.
2. Mobile-Friendly Content
Businesses must ensure their content, including photos and videos, is mobile-friendly. An engaging mobile interface that is simple and attractive will increase conversions.
3. Future Trends and Developments of Bioinformatics Technologies
Google My Business will evolve as technology progresses, adding new features and functionality for businesses to adapt to. Staying informed helps businesses stay abreast of emerging developments and trends to stay at the forefront.
4. Special Offers
Google My Business allows businesses to easily create and promote special offers that attract new customers while encouraging existing ones to come back. By taking advantage of this feature, businesses can use this to offer discounts, special offers, and promotions that drive both online and offline traffic, as well as sales.
5. Events and Announcements
Google My Business allows businesses to inform customers about upcoming events using this feature, creating an atmosphere of community involvement that strengthens the connection between a business's audience and themselves.
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Testimonials
Good Words From Our Clients
- Roxane Eastwood
- Iliana Kirilova
- David Stone
- Jason Psillos
- Charmaine Margozi
- Ciara Vogelman
Highly recommended! We have been using Andrea and his team for over 2 years now and we are very happy with their services. have made our presence online very noticeable!
Andreas is an SEO and Google AdWords magician. Our business has seen fantastic growth since he has been managing our online marketing. An absolute pleasure to work with. Recommended.
Pro-Rank has been doing my SEO for several years now and they are a master of their craft. Ranking in the Top 3 positions of Google for multiple keywords at incredibly low prices, I highly recommend their services.
Brilliant SEO services. Our SEO campaign done by Pro-Rank has gotten my company, 1Fetch, to have consistent organic rankings on the first page of various Google searches.
Pro-Rank has only been helpful and a pleasure to work with. Since our Company Mini Max Removals and Storage has been dealing with him with our SEOs and Google search, we have had more business.
Pro Rank provides the best SEO service I have ever had. Within the first month, I was on page 1 for some of my keywords and after 3 months I'm ranking on page 1 for several of my top keywords! He gets results, 10/10 would recommend.
