Google Analytics Events
Google Analytics Events
Google Analytics is an essential tool that offers insights into the performance and effectiveness of your SEO and Google Ad campaigns. Google Analytics is a free tool offered by Google for webmasters to view user behavior and track important events that occur on their website.
Website Traffic
This is the amount of traffic your website is receiving organically from search engines, as well as paid advertising campaigns.
Bounce Rate
This is the duration of time a user spends on your website page. Low Bounce rates mean users are spending time and engaging well with your website content.
New and Returning Visitors
This provides information about new and returning visitors, such as which pages they visited and how long they viewed a page.
Conversation Rates
A conversion is a specific action taken on your website, such as a phone call, a purchase, or a lead from the contact form on your site.
BENEFITS OF USING GOOGLE ANALYTICS
KNOW YOUR AUDIENCE
Google Analytics allows you to gather important information about your users, such as:
DEMOGRAPHICS
It displays audience characteristics like age, income, gender, and parental status.
DEVICES
Discover the devices your audience used to find your website, such as mobile phones, tablets, or laptops.
LOCATION
Understand where your audience is located, the countries and cities where they reside.
KNOW WHATS WORKING
Google Analytics reveals what elements of your marketing efforts are working, such as:
TRAFFIC SOURCES
There are multiple paid advertising platforms. Decide which platform drives the most profit to your business and focus more of your spend there.
KEYWORDS
Certain keywords perform better than others in PPC marketing. Find the keywords that drive the most conversions in your industry.
ADVERTS
Discover your most powerful ads and focus your budget on your highest performing assets that deliver the best results.
KNOW YOUR WEBSITE
Google Analytics shows how users engage with your website to make website improvements, such as:
NAVIGATION
Examine how users navigate your website, what pages they visit, and how much time they spend on each page.
DOWNLOAD SPEEDS
Examine how quickly users leave your site. Slow-loading sites frustrate users and cause them to leave immediately.
CONTENT
Examine how users interact with your content. High-quality content will keep users engaged and interactive.
KNOW YOUR GOALS
Google Analytics allows you to set up and monitor your goals, such as:
SALES
Track sales on your website and allocate more budget to your higher-converting products.
LEADS
Track leads from people who fill out your contact form & target the audience with similar characteristics & interests.
PHONE CALLS
Track phone calls that take place on your website or ads. PPC platforms allow you to add phone links on ads.
Our clients have full access to the GA account, and can view different traffic metrics such as:
WEBSITE TRAFFIC
Tells you where your website users are coming from. The most common forms of traffic are: organic, social media, direct, and paid advertising.
BOUNCE RATE
It is the number of people who do not engage with any of your website elements, such as visiting another page or clicking a button.
WEBSITE USERS
Tells you the total number of users who visited your website. This metric ensures your advertising campaigns are driving traffic to your site.
NEW & RETURNING
Provides information about new and returning visitors, which pages they visited, and how long they viewed each page.
CONVERSIONS
Records important actions taken on your website, such as phone calls, purchases, downloads, or leads.
CONVERSION RATE
Conversion rate is measured by dividing the number of users on your website by the number of actions (leads, sales) that took place.
PAGEVIEWS
Pageviews are the total number of pages visited by your website users. When users visit other pages of your site, it’s a good sign your site is providing a good user experience.
AVERAGE SESSION
It is the average amount of time a user spends on your website. The longer the user stays, the more likely they are to enjoy the content on your site.
GOOGLE ANALYTICS ACCOUNT SETUP
Here are the following steps to set up your Google Analytics account:
ACCOUNT CREATION
Setting up your Google Analytics account can be challenging. Here at Pro-Rank, we will assist businesses with the setup process and ensure all the necessary codes are installed successfully on your website for accurate tracking. There are multiple ways to install tracking; we prefer to use Google Tag Manager to simplify the process.
PROPERTY CONFIGURATION
We configure each website’s property by capturing relevant data to improve your marketing campaigns. You will be required to provide us with Admin Access to a member of our team to manage your properties accordingly.
INTEGRATION
Adding tracking code to websites or applications is a vital step towards gathering data, and we offer seamless implementation to ensure reliable tracking. We also integrate the Google Analytics account with your Google Ads account for better tracking.
SETTING GOALS
Businesses can measure success by setting specific goals in Google Analytics, such as tracking valuable leads or product sales. It provides greater insight into our SEO and Google Ad campaigns.
UNDERSTANDING THE INTERFACE
Here are some key points of Google Analytics:
AUDIENCE OVERVIEW
This section tells you how many people clicked on your site and how often they visited. It also tells you how much time they spent on your site, the device they used, and where they are from.
ACQUISITION REPORTS
This section focuses on how website users found your site and where they were before, such as search engines, social media sites, or referral sources. You can determine which traffic sources delivered the most conversions.
BEHAVIOUR REPORTS
This section focuses on User behavior patterns, which pages your users visited, how they interacted with specific website elements, and the average time they spent on your website.
DEMOGRAPHICS AND INTERESTS
Content and marketing can be tailored specifically to target audiences by analysing user demographics and interests. It prevents you from wasting clicks on uninterested audiences.
NEW AND RETURNING VISITORS
New and returning visitors require different marketing approaches to maximize success. Understanding both their behaviours allows us to improve our campaigns for higher conversions.
CUSTOM MEASUREMENTS AND METRICS
Each business is different and possesses a unique set of goals. We implement the correct dimensions for your unique business goal to ensure accurate readings.
EVENT TRACKING
It allows us to monitor events that occur on your website, such as clicks, downloads, and video views.
USER ID TRACKING
Implement User ID Tracking to better understand user behavior across different sessions and devices.
GOOGLE ANALYTICS INTEGRATION
It is the Integration of Google Analytics data with other platforms and business tools using API to benefit from Google AI features.
GOOGLE ANALYTICS INTEGRATION
Data can provide invaluable insights that inform strategic decisions. By comparing performance against industry standards or competitors, benchmarking can offer another method for comparison.
CONCLUSION
Google Analytics is an invaluable resource for business and website owners who wish to understand their audiences, improve user experience, and make data-driven decisions to drive enhanced online performance. Pro Rank excels at translating complex analytics into actionable insights for its clients.
