WHAT ARE GOOGLE ADS?
Google Ads Services
Google Ads is where advertisers bid on valuable keywords for ad positions on Google and its partner sites. The highest bidder doesn’t always get the Top Spot; other factors count too, such as the quality of your advert and landing page. We understand all the requirements to launch successful Google Ad campaigns, which is why we are the preferred choice in South Africa.
PRO RANK (PTY)
Our team has more than 12 years of experience in setting up and maintaining Google Ad campaigns for businesses in South Africa. We have completed the Google Ads Certification.
We are specialists in every aspect of Google Ads, like keyword research, ad creation, and targeting. Our SEO Specialists communicate directly with our clients to better understand their marketing goals and objectives. Contact us today for a Free Google Ad Assessment.
Benefits of using Google Ads
We have been providing Google Ads services to businesses in Johannesburg since 2013. Our company works on a month-to-month contract, meaning our business works based on quality. Here are the benefits of using Google Ads:
INSTANT TRAFFIC
We set up Google Ad campaigns and have them up and running within 24 hours. Google Ads can drive targeted traffic to a website quickly, unlike SEO, which takes time to work.
TARGETING OPTIONS
We target specific groups of people based on age, gender, income, parental status, interests, and behavior. We also use remarketing to target users who have previously visited a site.
FLEXIBLE BUDGETS
The daily budget is the amount you are willing to spend each day on Google Ads. We set daily budgets for our clients. The amount can be increased or decreased, and even paused immediately.
PROFESSIONAL AD CREATION
Google provides Ad formats and tools to construct responsive ads. We have how to create eye-catching titles and enticing descriptions to improve your clickthrough and conversion rate.
VALUABLE RECOMMENDATIONS
We advise our clients to help them create better landing pages. Professional landing pages receive more sales, leads, and success. Poor landing pages waste budgets.
ON GOING OPTIMIZATION
Google Ads require ongoing optimization to improve ads. Our Google Ads specialists will add and remove keywords, test ad combinations, target new audiences, and new areas.
MEASURABLE RESULTS
Google Ads provides performance statistics for your Ads. You can see how many views, clicks, and conversions your advert generated. Our team will set up Conversion Tracking to track important actions on a website.
QUALIFICATIONS
Our online marketers have passed the 2 most recent exams to promote the various Google Ads platforms.
Benefits to using Pro Rank
THE GOOGLE SEARCH AD CERTIFICATION
This certification covers creating and maintaining Google Search Campaigns. It promotes your advert on Google’s search engine and incorporates the latest AI advancements.
THE GOOGLE DISPLAY AD CERTIFICATION
This certification covers creating and maintaining Google Display Campaigns. It promotes your advert on 3 million Google partner sites and uses AI features.
WE CREATE A STRATEGIC PLAN
For optimal results, we carefully build our Google Ad campaigns considering campaign types, budget allocation, and ad group structures. Furthermore, we search for valuable keywords that would be extremely beneficial for your Google Ad campaigns.
EYE CATCHING ADS
We create attractive ads by implementing compelling titles, interesting descriptions, impactful Call-To-Action, and Dynamic Ad Assets. Ad Assets are add-ons to adverts to make them more appealing, such as Call Assets or Image Assets.
AD ASSETS
We add important assets to your Google Ads to increase ad visibility and drive more clicks and conversions. These include:
• Call assets
• Callout assets
• Sitelink assets
• Structured snippet assets,
• Image assets
• Price assets
• Promotional assets
• Location assets
KEYWORD RESEARCH
We use powerful Keyword Research Tools (Google’s Keyword Planner) to find valuable keywords in an industry. We incorporate these keywords into your landing pages and Adverts to maximize your success.
TIME SCHEDULING
Google Ads allows marketers to specify the days and times they want their adverts to run. We make sure your adverts are displayed during important business hours and days, so you don’t miss out on valuable leads or sales.
LOCATION TARGETING
Google Ads provides location targeting options for your ads. Our SEO specialists can target specific suburbs, towns, cities, and even countries, depending on how far you would like to expand your reach.
NETWORK TARGETING
There are multiple marketing channels on Google besides Google search. When creating a Google Search Campaign, you target the following Networks:
• Search Network
• Google Partner sites
• Google Display Network
A/B TESTING
A/B testing is essential in today’s marketing strategies, allowing us to understand which ads are performing better to allocate more budget to those adverts. With AI integrated in the equation, it helps find the best combination of titles, descriptions, and images for optimal results.
TYPES OF GOOGLE MARKETING
GOOGLE SEARCH ADS
• Ads appear on the Google Search Network.
• Ideal for promoting services and products in your business.
GOOGLE DISPLAY ADS
• Advertisements appear on websites partnered with Google.
• Excellent for building brand awareness for your company.
GOOGLE SHOPPING ADS
• Ads appear on Google Search and Google Shopping Ads.
• The perfect solution for e-commerce sites selling products.
GOOGLE VIDEO ADS
• Adverts appear on YouTube and Google partnering sites.
• Great for influencing your audience to take action.
GOOGLE APPLICATION ADS
• Ads appear on Google Search and Google Play.
• One of the best tools for promoting apps.
