This certification covers creating and maintaining Google Search Campaigns. This promotes your advert on Google’s search engine and incorporates the latest advancements of AI into it.

This certification covers creating and maintaining Google Display Campaigns. This promotes your advert on 3 million Google partner sites and uses AI features.

For optimal results, we carefully build our Google Ad campaigns considering factors like campaign type, budget allocation, and ad group structures. Furthermore, we search for valuable keywords that would be extremely beneficial for your Google Ad campaigns.

We understand the importance of creating professional and compelling ads that will encourage your users to click on your advert. This results in higher click-through rates and conversions.

We use powerful Keyword Research Tools, such as Google’s Keyword Planner. to carefully select keywords that will perform well in your industry. We also remove any negative keywords that waste the budget and do not benefit our campaign.

We make sure your adverts are displayed on Google during your business hours and days. This way you are ensured client calls are dealt with promptly and none of your budget goes to waste.

Our adverts can be targeted towards specific areas, cities, and even countries, depending on how far you would like to expand your reach.

We will help to increase visibility in Google Ads by leveraging their expertise in optimizing various elements that contribute to ad performance. This includes keyword research to identify high-value terms, refining ad copy for relevancy and click-through rates, optimizing landing pages for better quality scores, managing bid strategies for optimal ad placements, and continuously analyzing and refining campaigns based on performance data.

We add important assets to your Google Adverts to increase ad visibility and promote your clickthrough rate. These include call assets, callout assets, site link assets, structured snippet assets, location assets, and more. We strive to ensure that your ads appear prominently in search results and encourage users to interact with your business.

Google Ads do not only appear on the Search Network. You have the option to make your advert appear on over 3 million websites worldwide. This is known as the Google Display Network, which has access to 90% of the internet users worldwide and implements remarketing, which allows to you target visitors who have already visited your site before.

We can target audiences based on several characteristics such as age, gender, income bracket, and parental status. We allow the AI to implement machine learning to figure out who is most likely to contact your business.

We understand how important videos have become, and we help businesses leverage visual storytelling through strategic video campaigns on YouTube, the Display Network, and other platforms. Our targeting options include demographics, video engagement metrics, and interests.

We understand how to create and optimize Shopping Campaigns that showcase products at the top of the search results. For maximum exposure, we prioritize strategic bidding, data optimization, and continuous refinement to maximize visibility.

Effective bid management is vital to achieving optimal results within budget. Pro Rank utilizes advanced bidding techniques and budget management strategies.

Conversion tracking helps businesses like Pro Rank measure the success of actions on their websites such as filling out forms or purchasing products, while our bidding strategies use conversion data to target campaigns and keywords most relevant to achieving your business goals.

Budget allocation is strategically allocated across campaigns and ad groups. The daily budget is what you are willing to pay to advertise per day, and can be paused at any moment. Budget adjustments depend on the effectiveness of campaigns, seasonality, and business goals.

Monitored click-through rates (CTR) help us assess ad relevancy and user engagement, with underperforming ads being adjusted by changing ad copy or keywords or the targeting parameters.

Ad Performance Analysis and Optimization is an ongoing process that must be consistently observed to ensure your campaign’s success. Pro Rank excels at conducting effective ad-performance analyses and ongoing optimization efforts.

A/B testing is essential in today’s marketing strategies, enabling us to understand which adverts are performing the best and allocate more budget to those adverts. With AI integrated into the equation, it helps find the best combination of ads for optimal results.

An effective quality score is critical to both reduced advertising costs and higher ad placements. Pro Rank has implemented a strategy to increase this score, including optimizing ad relevancy, landing page experience, and anticipated click-through rates to achieve this result.