TOP 6 SEO TIPS FOR LINKEDIN
LinkedIn is the number one social networking platform for professionals of all industries. It is technically a social media platform but is strictly designed for professionals who want to promote themselves and establish partnerships and connections with other professionals.
LINKEDIN IS FOR PEOPLE WHO WANT TO:
· Build an online profile showcasing their work experience, educational background, accomplishments, and skills. Consider it an online resume that can get maximum exposure from professionals across multiple markets.
· Search job listings from companies in any city and apply for the jobs you are interested in directly on the platform.
· Connect your profile to other professionals in your industry.
· Share content and insights with other professionals.
· Engage in group discussions regarding your industry or interests.
WORLDWIDE USERS
More than one billion people in over 200 countries and territories use LinkedIn. That is nearly one-eighth of the entire global population. As a result, you could potentially expose your LinkedIn profile to millions of people across the world. All you need to do is create a detailed profile and optimize it for search engines so that the right professionals can find it.
VALUABLE SEO TIPS FOR LINKEDIN
Below are the top 6 SEO tips to optimize your LinkedIn profile and improve its search ranking.
ADD RELEVANT KEYWORDS TO YOUR HEADLINE
Many LinkedIn users overlook the importance of the headline statements of their profiles. They will usually put their job title in the headline section without any other words or information related to it. That is a big mistake if you are trying to improve the SEO of your LinkedIn profile.
The headline is the first thing that stands out when people search for LinkedIn profiles. Add keywords related to your job, skills, work experience, or industry in the headline section.
EXAMPLE
Here is an example of a high-quality headline:
“Freelance Writer | Content Creator | Drives Organic Traffic to Blog Posts.”
When someone searches one of these keyword phrases on LinkedIn, your profile is more likely to appear in their search results if those keywords are in your headline.
PERSONALIZE YOUR LINKEDIN PROFILE'S URL ADDRESS
Every LinkedIn profile comes with a default URL address. It is a long address with several numbers that make it hard to remember. Fortunately, LinkedIn lets you personalize your profile’s URL address by choosing a much shorter name for the extension after “linkedin.com/in/.”
It is a great way to make your URL address memorable for people. More importantly, it will improve your LinkedIn profile’s SEO because the search algorithm will rank the page higher if it has a shorter and less complex URL address.
EXAMPLE
Here is an example of a good URL:
“www.linkedin.com/in/freelance-content-writer“
When people search for “freelance content writer”, it will strongly improve your chances of being discovered for this specific keyword.
WRITE A DETAILED 'ABOUT US SECTION WITH RELEVANT KEYWORDS
Do not neglect the About section on your LinkedIn profile. It is the equivalent of a mission statement on a traditional resume, which describes your background and career goals clearly and concisely. Your objective is to convey your overall expertise in the About section so prospective employers, clients, or others know more about your professional background.
SEO RECOMMENDATION
For SEO purposes, please include relevant keywords within the paragraph you write for the About section. The keywords should read naturally within the text, so don’t stuff them in paragraphs without them making sense. Search engine crawlers will detect these keywords and then rank your profile listing in search results pages whenever someone searches those words.
UPLOAD A PROFESSIONAL PORTRAIT OF YOURSELF
Don’t expect your LinkedIn profile to get ranked or noticed without uploading a professional portrait image of yourself. People only click on a LinkedIn page if it has a portrait of the person showing at the top.
SEO RECOMMENDATION
Snap a high-definition photo of the front of your face using a 1080p or 4K quality camera. If you use the camera on your smartphone, make sure it is stabilized on a tripod to ensure the quality of the photo. Don’t just take a selfie by holding the phone camera in front of your face because it won’t look professional. The LinkedIn search engine will automatically rank your profile higher if it has a profile picture.
ADD RELEVANT SKILLS TO YOUR PROFILE
LinkedIn lets you list all the skills you possess that are related to your expertise and previous jobs. Add as many relevant skills as possible because they will increase your profile’s searchability on the LinkedIn platform.
SEO RECOMMENDATION
For example, if a potential employer is searching for qualified professionals with specific skills, your profile will appear in their search results if those skills are listed there. Also, if you can find rich keywords that describe your skills, add them to the skills section to boost your SEO even more.
ADD KEYWORDS TO THE WORK EXPERIENCE SECTION
You will probably need to spend the most time filling out the work experience section of your LinkedIn profile. If you haven’t already done so, list all the past relevant jobs you’ve had in this section. Make sure you are detailed and informative with the job listings entered.
SEO RECOMMENDATION
The next thing you will need to do is add relevant keywords to the title and description of each job listing. They should be rich, descriptive, and industry-specific keywords that define your previous job roles, duties, and accomplishments. These keywords will optimize your work experience on LinkedIn search results pages.
OTHER MARKETING OPTIONS
SEO is a free marketing technique for drawing organic traffic to your LinkedIn profile. Just remember that implementing SEO strategies on LinkedIn or anywhere else takes time. You won’t receive traffic overnight because your LinkedIn profile information will take a few weeks to rank in the system.
Do you want faster marketing options? Here are some more marketing options for your consideration:
PAY PER CLICK
You could pay for clicks to your LinkedIn profile using the LinkedIn Text Ads PPC advertising platform. It is a way to streamline traffic to your profile by paying a small amount each time someone clicks on an advertisement linked to your profile.
SHARE ON SOCIAL MEDIA PLATFORMS
Do you have followers on your Instagram, Facebook, and Twitter accounts? Even though they might not all be professionals, you could always get lucky by sharing your LinkedIn profile on those platforms. Perhaps one follower might know somebody with skills and professional interests like yours.