Professional Landing Pages provide the following benefits:

• Rewarded with lower CPC in Google Ads.

• Obtain higher Ad spots on Google.

• Receive more sales and conversions

SEO Optimized Landing Pages provide the following benefits:

• Higher organic placements on Google

• Consistent Long-Term traffic

• Large volumes of traffic and sales

Many marketers send their organic and paid traffic to the same landing page, which isn’t the best practice. For maximum effectiveness, it’s recommended to create separate landing pages for each service type.

• Backlinks are when people share your website link on other websites.

• Google considers it a vote of confidence, and it plays a vital role in SEO.

• The more relevant backlinks that point to your site, the better your rankings.

To rank for valuable keywords and drive long-term traffic to your site.

• Long, researched in-depth content is needed here.

• The pages contain 800– 2000 words, depending on the level of competition.

• Add targeted keywords in the different sections of your content.

SEO landing pages are centred around primary and secondary keywords. Keyword research is crucial as it uncovers intent-driven keywords that are relevant and profitable in your industry.

There is a strategy involved with keyword placement; keywords must be integrated naturally in your content, headings, images, and metadata.

SEO landing pages aim to impress Google with lots of high-quality content, simple navigation, and fast loading times. Websites that perform well on Google follow its strict guidelines and provide a user-friendly environment.

Google observes the way a user interacts with your website. Google rewards websites that offer a user-friendly experience.

A call-to-action encourages your users to take immediate action. They offer value to your users and are often found closer to the bottom of your landing page (Below the fold).

Google Ads landing pages are built for paid traffic and focus on converting users with shorter and direct messages.

The strategy is to build trust with the audience by listing key benefits of your products and providing social proof, with reviews or testimonials, to showcase your professionalism.

LANDING PAGE EXPERIENCE IMPROVES YOUR QUALITY SCORE IN GOOGLE ADS

Google rewards ads with:

• Relevant content

• Fast loading speed

• Mobile-friendly design

• Transparent message match between ad and page

IT DIRECTLY AFFECTS:

• CPC

• Ad position

• Impression share

To convert as many customers as possible with intelligent marketing strategies.

• Shorter and more straightforward content.

• Centred around one offer without distractions (No menu or footer link).

• Built around one or two keywords.

• Boost Your Traffic Today

• Guaranteed Results

• Free Consultation

• Hot Leads, Right Now

• Limited Time Offer

Google landing pages are created with the sole objective of impressing the user. Google Ads landing pages don’t need lengthy content; they focus on clarity and conversion. They mainly consist of headings, subheadings, bullet points, and call-to-actions.

A call-to-action instructs users on the next step to take on your website. They have a massive influence on users, and your Google Ads landing page should have them closer to the Top of your Page (Above the fold).

– Get Results Fast

– Get Leads Today

– Book your Free SEO Consultation

– Start growing your business now

Blog pages are meant to educate users and build trust with your audience over time. Sending Google Ads traffic to blog pages wastes your budget.

Users can become overwhelmed by too much content, and struggle to find your Call-to-Action.

When a user clicks on your ad, they are ready to act. Sending Google Ads traffic to SEO pages often confuses users, leading to lower engagement and higher bounce rates.

Bounce rate is the number of users who arrive on your site and don’t interact with your website elements. (Visit another page, click a button).

Conversions are leads, sales, phone calls, and app downloads. Conversion Tracking records these vital actions on your website.

Without adding conversion tracking, Google systems won’t be able to improve your Google Ad campaign and target valuable users for your business.

Nothing kills your budget in Google Ads more than slow-loading pages. It wastes clicks as users get frustrated and leave before your website loads.

It also drops your organic ranking positions as it increases your bounce rate, which displays a poor user experience to Google.