Ad Titles should invoke curiosity, contain important keywords, and stand out from your competitors. Titles should identify with your audience on an emotional level. If your title is weak and does not specify benefits, your ad will struggle to get clicks.

Ad Descriptions should list valuable solutions for your audience. Ad descriptions should include a unique selling point and a call to action to encourage users to click your ad to learn more. If descriptions are generic, they won’t catch the audience’s attention.

Images have an incredible influence on your audience. Always include professional pictures that resonate with your website audience. Images must be relevant and spark interest. If you use unrelated or blurry images, your ad won’t build trust around your brand.

There are three types of keywords:

– Informational

– Commercial

– Transactional

Keywords should match the audience’s intent and align with the text used in your Ads. Selecting the wrong keywords will make your ads appear to the wrong audience.

If you don’t do keyword research, you will never understand which keywords have high traffic-searches associated with them. Popular keywords have lots of monthly searches. Unpopular keywords may have little (or no) searches. Targeting low-traffic keywords may result in no clicks.

Assets are advert add-ons that improve user engagement and expand the size of your ads. There are different asset types, such as Sitelinks Assets or Call Assets. Assets also improve your click-through rate. If you do not add assets, your ad will appear small and less clickable.

Google Ads allow you to target countries, cities, and suburbs worldwide. If you target the wrong location, your ad may appear to a distant audience that will view but not click.

If you build a landing page designed to perform well on Desktop, it may not display well on mobile devices as it doesn’t support responsive functionality. Targeting mobile users with a desktop design will not work.

If you offer the same products with higher prices and fewer benefits, your ad may not encourage clicks. Competitors could provide free delivery, 24-hour support, and other benefits your advert doesn’t list.

Top-branded companies could be dominating the market. Big brands have big budgets to spend and are usually the highest bidders for valuable keywords in the Ad auction. Competing for similar keywords with big brands is almost impossible.

Competitors have smarter, more professional ads next to your ad. Competitors that implement Ads with good formats outperform average ads and receive more clicks and conversions.

Slow-loading sites do not perform well on Google Ads. Users get frustrated and leave the website without interacting with any elements. This negative interaction is examined by Google and results in less ad visibility.

Websites with low-quality content do not build user trust. Poor content includes:

• Little content

• Badly written content

• Irrelevant content.

High-quality content provides a professional ambiance and resonates with your audience on a deeper level.

Users who struggle to find what they are looking for leave a website quickly. Websites that do not provide a familiar interface with a smart internal linking structure will drive away users, leads, and sales.

SSL certificates protect your website users’ personal information by encrypting messages from browsers and servers. Websites (Especially E-Commerce sites) require an SSL Certificate to ensure that website users’ information is not stolen by hackers.

Most website themes provide a responsive design that adjusts to the size of the user’s screen device. If your website does not display well on specific devices, Google will understand and reduce your ad visibility.

There is a metric in Google Ads that briefly explains why your ads are not performing well. It is known as Quality Score. Quality Score consists of three factors:

A. Expected Clickthrough Rate

B. Ad Relevance

C. Landing Page Experience

It tells us how effective your advert is set to perform on Google. It ranks your ad by displaying 1 of the 3 possibilities:

– Below Average

– Average

– Above Average

If your advert is below average, you know you have to make ad adjustments and improvements.

It is how relevant your keywords are to your Ad Title, Ad Description, and landing page. Ad Relevance is rated by 10 of the 3 possibilities:

– Below Average

– Average

– Above Average

It clarifies whether you are targeting the right keywords or if you haven’t incorporated the correct ones in your Google ad campaign.