Google’s Keyword Planner is a Free Keyword Research Tool that you can use to find valuable keywords in your industry. Follow these steps to find the tool:

Visit the URL- https://business.google.com/in/ad-tools/keyword-planner/

Sign up for an account (Start Now), or sign in.

Click on Discover New Keywords.

Under the “Start with Keywords,” enter your keyword/s and click the blue button “Get Results.”

This metric displays the average number of monthly searches completed for a specific keyword.

The Keyword “SEO” receives a monthly search volume of 4400. It means that 4400 searches were done for the keyword “SEO” in one month. It is an average amount, as the real number will either be more or less than 4400.

It determines whether the keyword search volume has increased or decreased compared to the previous 3 months.

The keyword “SEO” receives a +15% Three-month change. It means that the search volume for 3 months has increased by 15 percent compared to the previous 3 months for that keyword.

It compares the search volume of your current month with the same month of the previous year.

For instance, the keyword “SEO” receives a – 18% YOY change in August. It means that the number of searches is 18% less than in August of last year.

For Instance, the keyword “SEO” receives a “medium” value. It means the market is competitive but not saturated. The higher the competition, the higher the Cost-per-Click will be for Google Ads.

For Instance, the keyword “SEO” receives an Ad Impression share of 80%. It means that your advert was displayed 800 times, instead of 1000 times. You missed out on 200 impressions.

The keyword “SEO” receives a Top of Page Bid (Low Range) of R19.60. It means that an advertiser will pay R19.60 for their ad to appear on Page 1 of Google, and every time someone clicks on your advert, the least you will pay is R19.60.

Short tail keywords are 1-2 words long. Short-tail keywords have the most traffic searches, but they are not as targeted or relevant.

The Keyword “SEO” has 4400 searches per month, but people could be using the keyword to find out more about SEO, like ‘what is SEO’ or ‘how does SEO work. The short tail keyword mentions the category but does not specify intent.

Long-tail keywords are more targeted and relevant than short-tail keywords. Long-tail keywords are 3 words or longer, but have less traffic associated with them.

The Keyword “SEO company South Africa “receives 140 searches per month. The average monthly searches are low, but are extremely targeted as people are searching for an SEO company located in South Africa.

Product Keywords are specific, as people searching for a product are informed and ready to make a purchase. The person has completed their market research and is looking to make a sale.

Product Keywords vary according to detail. The more detailed the Product Keyword search, the higher the conversion probability. If a person searched for “Nike Air Jordans”, it’s targeted but vague. If a person searches for “Nike Air Jordans 3 for kids”, it’s more specific as well as valuable, and should be incorporated in your SEO and Google Ad campaigns.

Transactional Keywords are keywords with buyer intent. The keyword is either a short-tail, long-tail keyword, or product keyword with “buy” or “For Sale” added to it.

The keyword “Nike Air Jordans 3” is a great Product Keyword; if the person entered “Buy Nike Air Jordans 3” or “Nike Air Jordans 3 For Sale”, it would indicate the user is looking to buy the product.

Location Keywords have countries, cities, or suburbs attached to a specific keyword. Many people look for products and services in certain regions.

Once you have found your most important keyword, it’s time to integrate it naturally into your website. Each webpage in your website should be optimized around 1 Primary Keyword and 4 Secondary Keywords.

It is your most important keyword; it’s extremely targeted and should have a high search volume. Your primary keyword should appear in the following areas:

• Meta Title

• H1 Heading

• First Sentence of your content

• Last Sentence of your content

• Body Text

• Image Alt Text

These are important, but not as targeted or do not have a high search volume. The secondary keywords should appear in the following areas:

• Meta Description

• H2- H6 Subheadings

• Body Text

• Image Al Text

These keywords should be mentioned 2% in your written content. The keywords should appear in your metadata, headings, and content. Do not spam keywords, as you will be penalized by Google.