WHAT IS EMAIL MARKETING
Email marketing involves sending targeted emails to a group of people who have subscribed to your email channel. The goal is to communicate and build trust with your subscribers to promote your products and services. Email marketing is also known as direct marketing, as businesses can send customers or potential customers offers directly by email. When approached correctly, it’s a highly effective marketing channel.
STEP 1
PRODUCE CONTENT
Before you start building your email list, you need content to supply. You can either use your content (Recommended) or refer your readers to other content resources. Whatever you decide, your content must be valuable to your readers. The main objective of email marketing is building trust, and it’s built with quality content. Here are some content ideas:
NEWSLETTERS
YOUR CONTENT
Send your subscribers valuable information such as articles from your blog/website. Create high-quality articles that include important tips for your readers that will benefit their lives in some way. You should send at least one article per week. This will keep your brand fresh in the reader’s mind and increase engagement and trust.
OTHER CONTENT
You can use Paid or Free PLR eBooks to send to your list. It’s hard to find FREE high-quality PLR e-books but they do exist. Free PLR e-books require lots of reading and research, while Paid PLR e-books contain better information and are quicker to find. Sending high-quality e-books to your list will build trust and save you time creating articles.
RECOMMENDED CONTENT TO SEND YOUR READERS
You can buy the license to send eBooks to your email list. This saves you time from creating the content yourself. Please read the purchase agreement carefully as there may be limitations to how you can distribute the eBook.
OUR TOP 2 CHOICES
PRODUCT UPDATES
Notify your list of new product launches. Send multiple emails beforehand to build excitement around your new product and provide a release date. Offer discounts to the first 50 people who purchase your new product. Email marketing has the potential to increase sales and obtain customers. Do not try to sell anything to your new audience within the first 10 emails. Build trust first, then sell.
PROMOTIONAL ITEMS
Email marketing is a great way to acquire more customers with special discounts, seasonal deals, and limited-time offers. Limited-time offers encourage users to act immediately by setting time limitations to an offer. Promotional offers are a great tipping point to turn thinkers into buyers.
ABANDONED CART
Abandoned carts are a regular practice in online marketing. People decide not to complete their purchase and abandon their carts. Emails can be sent to the abandoned cart user offering a discount to help complete the purchase. This is known as remarketing.
FEEDBACK AND SURVEYS
Send your list surveys to understand the user’s mindset to send them better and more informative emails. The surveys mustn’t be too long, they should be quick and to the point. Offer your email rewards or discounts to complete the surveys and receive valuable feedback.
UPCOMING EVENTS
Notify users of upcoming events, such as video webinars, community building, workshops, and company events. Video webinars and workshops provide great insights into your industry and can teach a specific skill or tool. Offer Free Training on how to use industry-related products. This will increase trust and email engagement.
CUSTOMER TESTIMONIALS
Word-of-mouth is the most powerful form of online marketing. Displaying testimonials of happy customers assures potential customers that they will receive the same benefits if they join their services. Video testimonials are more powerful than picture testimonials, as they can’t be manipulated with fake names, pictures, and descriptions.
MILESTONES AND ANNIVERSARIES
It’s important to display your company’s accomplishments to improve credibility with your email users. Your milestone can be the many years your business has been trading or the number of customers accumulated. Wish your customers a happy birthday with a bonus gift or discount and provide them with one-year anniversary gifts.
STEP 2
SIGN UP FOR AN EMAIL MARKETING PLATFORM
Email marketing platforms provide all the tools you need to create, manage, and send bulk emails to your list. Email marketing platforms automate most of your work and provide important analytics to determine the effectiveness of your campaign. Here are the following benefits of using email marketing platforms:
EMAIL TEMPLATES
Email marketing platforms have libraries of professional templates to use in your email campaigns. Most platforms have thousands of templates in multiple categories too.
Here are the following pages you can create:
• Landing Pages
• Lead Magnets
• Thank you Pages
AUTOMATION TOOLS
Email marketing platforms have time-saving automation tools such as Autoresponders. Autoresponders sends a series of pre-scheduled emails to your list automatically. You can set up autoresponders to send emails for a week, a month, and even a year on complete autopilot.
ANALYTICS
Email marketing platforms have analytics to understand how your list interacts with your email.
These statistics include:
• Open Rate
• Clickthrough Rate
• Bounce Rate
• Conversion Rate
• Unsubscribe Rate
• List Grow Rate
• Email Read Time
OPEN RATE
• The open rate is the number of people who saw your email and opened it.
• This tests the effectiveness of your email title.
CLICKTHROUGH RATE
• Clickthrough rate is the number of people who click on the links in your email.
• This tests the effectiveness of your email content.
BOUNCE RATE
• This is the number of emails that don’t arrive successfully on your email list.
• This reveals the amount of invalid email addresses subscribed.
CONVERSION RATE
• This is the number of people who completed an action after clicking on your email
• Conversions include purchases, leads, and subscriptions.
EMAIL READ TIME
• This is the amount of time a user spends reading your email.
• This tests the effectiveness of your email content.
UNSUBSCRIBE RATE
• This is the number of people who are unsubscribing from your channel.
• People unsubscribe because of low quality, irrelevancy, and inconsistency.
LIST GROW RATE
• This is the number of people who are joining your email channel.
• This helps measure the effectiveness of your campaigns.
RECOMMENDED EMAIL MARKETING PLATFORMS
We recommend using one of the three email marketing platforms below. They offer beginner, intermediate, and advanced packages. The monthly amount you will pay depends on the size of your email list. We strongly suggest you complete all the training videos on the marketing platform to become a successful email marketer.
GET RESPONSE– https://www.getresponse.com
ACTIVE CAMPAIGN– https://www.activecampaign.com
SEND LANE– https://www.sendlane.com
STEP 3
GROW YOUR EMAIL LIST
The bigger the list, the bigger the profits. Having people subscribe to your channel can be a challenging process. Here are some strategies you can use to grow your email list:
LEAD MAGNETS
Offer Free Resources to people so they can subscribe to your email channel. Encourage people to put their name and email address in exchange for a Free eBook. Other free resources can include templates, checklists, and market reports.
WORKSHOPS
Offer Free Workshop training videos to grow your email subscribers. You can create the workshop videos yourself, or purchase the rights to showcase other people’s workshop videos. Video training is more appealing than written material.
POP UP FORMS
Add pop-up forms on your website to promote more subscribers. If your website receives traffic, you can add an arrival or exit pop-up, asking users to subscribe to your channel. Offer new
COUPONS
You can offer coupons and big discounts for new-time subscribers. You can even offer one- week of free access to specific products and services to join your mailing list. This is a good strategy as it grows your list with the potential for sales.
SOCIAL MEDIA CONTESTS
Have contests where you give away prizes where users must subscribe to enter. If they refer several people, they can receive extra rewards or benefits.
EMAIL MARKETING TIPS (BONUS)
CONTENT IDEAS
Answer-The-Public (https://answerthepublic.com) finds hot topics that people are searching for. Place your keyword in the search bar and discover title ideas to build your content for your email readers. Google Trends provides trending topics with their patterns. It’s another great resource for getting content-creation ideas.
SPY SOFTWARE
It’s always good to keep an eye on your competitors. Simple-Mail (https://similarmail.com) searches for competitors’ emails and fetches them to uncover what email content and strategies they are implementing. This allows marketers to get ideas for emails and send similar emails with minor tweaks.
USE SOLO ADS
Solo Ads, such as https://udimi.com/, list email marketers with large email lists in specific niches. You can pay these email marketers to promote your website or offers to their list. It’s important to select Highly Rated and Long-Time Sellers as their lists are trustworthy and provide a higher chance of sign-ups and conversions.