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HOW HOSTING WORKS

Once you have purchased a domain name, you need to find a hosting company to store your website files. Websites require hosting servers to work as websites are comprised of several files such as:

A. HTML Files

B. CSS Files

C. JavaScript

D. Image Files

E. Font Files and more…

THE BACKGROUND PROCESS

All these files need to be stored on servers to make your website go live. When a user visits your website, the user’s browser sends a request to your server to retrieve your website files. The server’s then sends your website files back to the user’s browser. The speed and time depend on the quality of the server, as not all servers are created equal.

HOW HOSTING INFLUENCES SEO AND PPC MARKETING

Poor hosting services will negatively impact your SEO and PPC marketing campaigns.

SEO MARKETING

If a website is offline at different times of the day, Google bots might not find, crawl and index it. If Google cannot find your website, it will not be listed on its search engine directory. If you are not indexed on Google’s directory, you will miss out on valuable organic traffic.

PPC MARKETING

PPC marketing works on a Pay-Per-Click model. When a user clicks on your advert, you will be required to pay for the click, regardless of what the user does next. Websites offline will waste budget on clicks and miss out on valuable opportunities like sales or leads.

WHAT MAKES A GOOD SERVER?

HIGH PERFORMANCE HARDWARE

Servers with fast processes (CPU) perform much better and handle requests quicker.

RAM SPACE

Servers with large RAM can handle big amounts of website traffic without delays.

CONTINOUS UPTIME

Uptime is the amount of time your website is live. Good servers have 99.9% uptime.

CONTENT DELIVERY NETWORK (CDN)

CDN connects users to the nearest physical servers for better performance.

RELIABLE SECURITY

Servers have protection software like Firewalls to prevent viruses from corrupting the servers.

SEO AND PERFORMANCE

SEO is the means of getting your website to the first page of Google. Websites must follow strict Google guidelines if they wish to succeed on Google Search. One of the main factors of SEO is ‘website download speeds.

Slow-loading sites frustrate users. The frustration is noticed by Google, as Google examine every interaction between users and websites. Websites that do not offer a friendly-user experience will not perform well on Google. That’s why it’s important to find a reputable and reliable hosting company to host your website.

TEST YOUR WEBSITES DOWNLOAD SPEEDS

There are free tools to test the download speeds of your website. We recommend using Pagespeed Insights:

HOW THIS TOOL WORKS

This tool provides a performance score for both your Mobile and Desktop website. It Diagnoses issues that are reducing your loading times. It identifies issues with unnecessary CSS or JavaScript code you should remove from your site, plus other vital recommendations to speed up your site and improve your SEO.

HOW TO SELECT A GOOD HOSTING COMPANY

REVIEWS AND REPUTATION

It’s important to look for reviews when deciding to buy a product or service. Review websites, such as hello peter, offer real reviews from real people. Read the star ratings and comments to determine the trustworthiness of the hosting company.

24 HOUR SUPPORT

Good hosting companies offer 24-hour support options. There are always technical issues with websites and hosting, support is required to tackle the problem and solve it immediately. Good hosting should have live chat, telephone numbers and contact forms.

UPTIME GUARANTEES

Good hosting companies offer 99.9% uptime guarantees. Uptime is important as offline websites miss out on valuable opportunities. If your website has low uptime time, you could be wasting money on Pay-Per-Click and SEO campaigns.

SERVER LOCATIONS

Select reputable hosting companies in the same country of the website and its targeted audience. Servers that are closer to its users perform much quicker than servers farther away. For instance, South African website should host on South African servers.

MONEY BACK GUARANTEES

Hosting companies that offer 30 Day Money Back Guarantees are more trusted and confident in their services. Test out the hosting services and determine if they are worthy of hosting your website.

SCALABILITY

The hosting company should offer a wide range of hosting options. You should be able to upgrade or downgrade your hosting packages as you please. You should also have the option of discontinuing the service immediately and not be held down by contract.

HOSTING OPTIONS AND SEO

There are several hosting packages available to you when you find a hosting company. Normally, the higher the price, the faster the server, the better the website performance and SEO. Here are the following Hosting Packages:

SHARED HOSTING

The server your website is hosted with is shared with other websites. It is the cheapest option available; however, it has the lowest performance as multiple websites are sharing the same resources on the same server. It is ideal for small websites with little traffic.

VIRTUAL PRIVATE SERVER HOSTING

VPS servers use more advanced servers with virtual sections dividing the server into mini sections. It provides more control, security, processing power and speed for your website compared to shared hosting. It is ideal for medium sized websites with decent amounts of traffic.

DEDICATED

Dedicated servers devote the entire server to a single website. It drives the maximum amount of performance as all resources are utilized by a website. Its recommended you select this option to improve your download speeds and increase your search engine positions.

CLOUD HOSTING

Cloud hosting is when one website runs on multiple servers connected to each other. If one server goes down, another becomes available making Cloud hosting super reliable and quick. Cloud hosting is perfect for websites that cannot afford to have any downtime.

WORDPRESS HOSTING

WordPress is the most popular web design platform in the world as most websites are built with WordPress. WordPress hosting provides fast and easy solutions for WordPress sites with automatic updates and backups. WordPress hosting offer support for technical issues with WordPress too.

CONCLUSION

To be successful on Google, you need to have a fast-loading website. Even if you produce the most SEO-friendly website with highest of quality content, you will not find success, unless your website speed is lightning quick.

Studies have shown that slow loading website also reduce your conversion rate. People waiting for your website to load are less likely to complete a purchase or inquire about your services. It is essential to create a fast website to succeed for SEO and Google Ads.