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DOES SOCIAL MEDIA INFLUENCE SEO

Social media platforms are not just tools for individuals to share photos and chat about their day. They are also effective marketing tools for business owners and digital marketers looking to increase website traffic.

 

GOOGLE ALGORITHMS

The Google algorithm does not directly rank websites based on their social media profile popularity. You may have Facebook and Instagram channels with thousands of subscribers, views, and clicks. However, they won’t have an impact on how high your website ranks on Google search results pages. Instead, social media has an indirect effect on your website’s SEO.

VARIOUS WAYS IN WHICH SOCIAL MEDIA HELPS WITH SEO

SOCIAL MEDIA DRIVES TRAFFIC

Popular social media profiles have great potential to drive traffic to your website. You could promote your website link in your social media profile and posts to direct people’s attention to it.

MORE TRAFFIC, BETTER RANKINGS…

Google loves websites that receive significant organic traffic from other websites and platforms, such as social media. Once the Google web crawler detects all the organic traffic already coming to your website from social media, it will automatically rank your website higher in the Google search results pages.

SOCIAL MEDIA HELPS YOUR CONTENT GET DISCOVERED

The great thing about social media is that it already has traffic. When you create social media profiles for free, you have the potential to reach hundreds of millions of other users on social media with your posts. All it takes is for one post to be consistently shared and go viral, and it could help get your content discovered by people from all walks of life.

SOCIAL SHARES CAN TURN INTO VALUABLE BACKLINKS

The Google web crawler regularly scans social media platforms for the latest news, content, and shared URLs. If you have a web post with a link being shared across social media, Google will pick it up quickly. Then you should see your website rank faster because of all the backlinks and link sharing on social media.

STRONGER BRANDING IMPROVES SEARCH BEHAVIOR

Most people think about keyword research when they think of SEO. While keywords are still important for SEO, establishing strong branding on social media is equally important. Google loves to prioritize trusted, popular brands over unknown ones. If used correctly, social media could become one of your strongest branding tools.

GROW YOUR SOCIAL MEDIA PRESENCE

Maintaining a consistent social media presence is how you build brand name recognition from the ground up. You continuously promote your brand name, logo, and voice on social media to establish its identity and authority. When people repeatedly see your brand promoted in their social feeds and shared posts, they will recognize it more easily in the future.

 

FOR EXAMPLE

As a result, people’s search behavior will change. They will no longer enter generic terms in their searches, such as “best hiking shoes or “top walking shoes.” Instead, they will add a brand name to the beginning of their search terms, such as “Nike hiking shoes” or “Nike walking shoes.” Of course, your brand name will be in place of “Nike” in these examples, but you get the idea. If people know your brand name, they will know to search for it.

SOCIAL PROFILES CAN RANK ON GOOGLE

Keep in mind that social media profiles themselves rank high on Google. After all, social media platforms are popular and high authority websites on search engines. Any profile or webpage associated with them will also rank highly. That is why all businesses and brands must create social media profiles that market themselves. It is an effective, easy, and free way to gain recognition.

HIGH-QUALITY BACKLINKS FOR FREE

When you list your website’s URL on your social media profile, it will create a high-authority backlink for your website. As you may know, backlinking remains a highly effective SEO strategy for improving your Google ranking. If you create multiple profiles on different social media platforms, you can create numerous high-authority backlinks for your website for free.

BE ACTIVE

Consider creating profiles on Facebook, Instagram, LinkedIn, X (Twitter), TikTok, and any other social media platform you can think of. Then, all you have to do is actively post on these websites to satisfy the Google web crawler.

CONTENT FROM SOCIAL MEDIA CAN RECYCLE INTO SEO CONTENT

One of the biggest SEO mistakes people make is creating content that is unpopular or irrelevant. People who operate blog websites make this mistake all the time. They will write 3,000-word blogs or guides that nobody really cares about or wants to read.

TOPIC IDEAS

Social media offers marketers a perfect opportunity to test their SEO topic ideas before investing more time and energy in writing full-length articles about them. Just make one small social media post about a specific topic to see how many views and likes it gets. If a post gets lots of likes and views, it means the topic resonates well with people.

MORE CONTENT, MORE EXPOSURE

At that point, you can begin generating more content about that topic on your website. Since people are searching for content related to that topic, they are more likely to discover your website on Google if it features similar content about the subject.

AN OVERVIEW OF HOW SOCIAL MEDIA HELPS WITH SEO

Let’s review how social media can help improve your SEO practices:

MORE WEBSITE TRAFFIC

Social media can drive more traffic to your website. When people discover your website link in your social media profiles and posts, they will click on it and go to your website immediately. All website traffic will trigger Google to rank your website higher in its search results.

MORE BRAND EXPOSURE

You will get more brand exposure from posting brand-related messaging on social media. Any expert marketer will tell you that someone has to see your brand name and image approximately seven times before they remember it and take action. Consistently posting brand-related content on social media will help you achieve this goal.

MORE BACKLINKS

Social media platforms offer you a fast and free way to establish high-authority backlinks for your website. High-authority backlinks will give your website a significant boost in its Google ranking.

MORE ENGAGEMENT

Social media encourages more user engagement with your posts and content. You even have access to analytical tools that track clicks, views, and likes on your social media posts, ensuring your marketing efforts are effective.

MORE TRUST SIGNALS

Websites with high trust signals will rank better on Google. Trust is established when your social media profiles and posts contain unique, human-written, authoritative information. For this reason, avoid posting fake or AI-generated information on social media.

MORE CONTENT OPPORTUNITIES

Social media can give you ideas on the topics you need to create content for. Just look at which topics are going viral or getting many views on social media. Check your social feeds for posts with these topics. Then create your own content on these topics to drive traffic to your posts. Link your website to the posts to drive traffic back to it.