Search engine optimization is a complicated industry that requires software tools and programs to assess websites and implement effective SEO strategies. Many people wonder if automated programs are permitted by search engines, as unlawful SEO practices can lead to bans. SEO consists of two parts: On-Page SEO and Off-Page SEO. Each type of service here requires different strategies, and this article will discuss the parts of SEO that can be safely automated, and list other parts of SEO that must be handled by humans.

Many automated programs can scan websites and detect issues within a website that are preventing its search engine success. Many programs compare your website with the Top 10 rankings websites for a specific keyword and provide vital recommendations to improve your On-Page SEO.

Here are the several automated SEO checks you can perform on your website:

A. Speed Tests

B. Mobile Friendly Tests

C. Content Tests

D. Broken Link Tests

Automated programs test the speed of your website. Websites with slow-loading speeds frustrate users and lower your search engine rankings. Use this program to test your website’s loading times:

You will receive 1-3 scores here:

1. 0-49

2. 50-89

3. 90-100

Anything between 70-80 is good. You should always aim for 90 and above. Anything lower than 70 could negatively affect your website rankings on Google. Read the recommendations on how to improve the speed of your site.

EXAMPLE

Reduce Unused Javascript and CSS, Eliminate Render Blocking Resources.

Automated programs test whether your website is mobile-friendly and responsive to the screen layouts. Websites that do not offer responsive designs do not rank well on Google. Use this program to test your website’s mobile friendliness:

You will receive a view of the different layouts:

A. Device 1

• iPhone and

• iPad.

B. Device 2

• Google Pixel and

• 1024 X 768 Screen

Select the different devices and see how your website appears on the screens. Download LT browser to test over 50 different Device Screens.

Automated Programs that test the quality of your website content and articles. High-quality content with correct grammar and spelling performs well on Google. Low-quality content does not. Use this free program to test the effectiveness of your content:

Grammarly provides 4 types of content improvement:

1. Correctness

Corrects spelling errors, punctuation, and grammar.

2. Clarity

Corrects the readability of your content and simplifies it.

3. Engagement

Corrects the style and tone of your content making it more engaging.

4. Delivery

Corrects how information is communicated to the user for optimization purposes.

There is a free and paid version of Grammarly. The free version only helps with the Correctness of your articles. The paid version helps with all 4 types of content improvements.

Duplicate content is the copying of written information from another website. Websites that contain copied information perform poorly on Google and may violate Copyright Infringement. Use this tool to check for Duplicate Content on your website:

Scans the internet and finds the primary sources of content information copied. Returns no results if the written information is unique. This is a paid service that charges 0.03/0.01 cent per word searched.

Automated programs that detect broken links on your website. Broken links are links that lead to missing web pages, either cause the website has changed its URL, or it has stopped operating. Broken links can drastically drop your rankings, use this program to check for broken links:

Scans all pages of your website and lists the number of broken links. Scans 3000 pages for Free before they start to charge you.

Automated programs that determine the value of keywords. Keywords play a key role in search engine optimization. Understanding the traffic volumes, popularity, and trends of keywords allows SEO experts to target the correct keywords to maximize success within an SEO campaign.

Googles keyword planner provides valuable insights into keywords used on Google’s search engine. Simply type in your keyword in the search bar and Google will return a wide range of keywords like the one typed. Use this Free Keyword Tool:

This is the number of times a keyword is typed into Google search engine monthly.

This is the increase or decrease in keyword searches compared to the previous 2 months.

This is the increase or decrease in keyword searches compared to the same month of the previous year.

This is the level of competition of a specific keyword, it can be low, medium, and high.

This is the lowest amount paid (CPC) to reach Page 1 of Google for Google Ad marketing.

This is the highest amount paid (CPC) to reach Page 1 of Google for Google Ad marketing.

Automated programs that track the ranking of your keyword positions on Google. These tools provide extra information on your industry such as competitor ranking positions and analysis. Use this tool to track your keyword positions:

Put your domain name in the search bar, confirm you are not a bot, and click continue. The result is a List of keywords that will return with the ranking positions of your website on Google.

Here are other great services you can use on Backlinko:

Check your backlink profile and the backlink profile of well-ranked competitors. This allows you to copy the strategies they use.

Determines how difficult it will be to rank for specific keywords. Less competitive keywords rank much quicker with less effort.

Check the website traffic your website receives and the website traffic your competitors receive monthly. Are your competitors outperforming you?

Check Website Authority, Paid Ad Keyword Checker, SERP Checker, and many more website scans…

Automated programs that provide suggestions on how to improve your internal link structure which enhances the user experience on your website and increases your ranking positions on Google. Use this tool to improve your internal link structure:

Link Whisper is a paid service that costs $8 per month. It automatically provides recommendations on how to create internal links within your website. A smart internal linking structure can boost your organic SEO Rankings. Link Whisper only works with WordPress websites and is downloaded as a WordPress Plugin. It’s easy to install and integrated with Google Search Console.

This section identifies SEO automation methods that should be avoided. Google systems use advanced AI to detect these types of practices. Automating these parts of SEO can lead to unwanted bans, where the website may not be marketed on Google and permanently kicked off the Google platform.

Using AI programs to generate content is an acceptable practice (For Now) and does not lead to search engine bans. However, having an AI program that produces low-quality information that is outdated, contains inaccurate content, or lacks human emotion may be penalized. It’s always recommended to use human-written information on your websites for maximum success. To check if an article is AI-generated, please visit this website:

These programs build backlinks automatically to a large range of websites, mainly Web 2.0 sites. SEO automated programs have scheduled tasks to make the process appear human-like to avoid search engine detection. These programs can automatically solve Captcha, and Spin Articles (to create unique content) and use different email accounts to build backlinks. Many programs still find success but it’s a matter of time before Google AI figures out the nature of these backlinks and imposes a permanent ban.

Automating your Google My Business account is another serious offense. Automating tasks like posts and fake reviews can lead to severe penalties. It’s also recommended to use authentic photos and not AI-generated photos. You may automate content scheduling, which means you have to create the content yourself and schedule when the posts should be uploaded. Do not copy and paste AI-generated content to add to your Google My Business posts. All information must be human written.