TikTok has become one of the most popular social media platforms in the world today. It was recognized by a Chinese company known as Bytedance in 2017 and exploded on the market in early 2019. It is similar to YouTube but consists of shorter videos, better algorithms, and simpler navigational methods. As of 2025, there are 1.69 billion active users worldwide. Here are the primary reasons for its success:

TikTok provides short and entertaining video clips, ranging from an average of 7- to 34 seconds long. Videos can exceed 10 minutes long, but only in a few cases.

TikTok implemented advanced AI programs that used powerful and highly addictive algorithms to cater to the viewer’s interests.

It provided easy-to-learn software for Video Creators and rewarded them with more money than any other social media platform for creating entertaining and engaging content.

TikTok does not enforce as many strict guidelines as other social media platforms. It provides more freedom of speech and expression.

TikTok videos appear on Google search results in a video carousel, along with YouTube and other popular video platforms. TikTok videos appear when people use search terms related to quick informative videos such as Tutorials or Behind-The-Scene Clips.

Extremely popular videos with lots of views, likes, comments, and shares put themselves at the top of Google, which means TikTok has become a new and powerful marketing tool. TikTok has integrated many features on its platform which makes it easy for creators to build entertaining videos, using filters, background music options, visual effects, and much more.

TikTok videos can be optimized for SEO to increase their chances of reaching Page 1 of Google for specific keywords. A good strategy is to build videos around popular keywords that people search for on Google.

1. You should use Google’s Keyword Planner to find popular keywords people are looking for on Google.

https://ads.google.com/intl/en_za/home/tools/keyword-planner/

2. You should use TikTok Keyword Insights to find popular keywords people are looking for on TikTok

https://ads.tiktok.com/business/creativecenter/keyword-insights/pc/en

Both these tools provide powerful information on what your target audience is researching and give creators ideas to build videos around these interesting topics.

• Your primary keyword should appear in the title of your videos.

• Your primary keyword should appear in the spoken dialogue of your videos.

• Your primary keyword should appear in the hashtags of your videos.

Researching and optimizing a video does not always equal success. Videos must be constructed in a manner that keeps audiences engaged and provides them with value. Value can equal laughter, quality info, and entertaining visuals. One Viral video will increase your followers which means more people will be able to view your future videos. The more followers you accumulate, the more business offers you can present, and the more leads and sales you can acquire.

Popular TikTok channels require constant uploading of videos every week. Most successful creators uploaded 1-3 videos every day. If you do not have the time to do this, you should aim at building 3 to 5 videos per week. It can take months or even years to grow your followers, but consistency is key to accomplishing this.

The recommended times to post your TikTok videos include from 6 AM- 9 AM and 7 PM – 11 PM. Creators should check Analytics to discover which hours drive the most traffic for their posts.

There are different content types like Tutorials, Case Studies, and Quick Tips. You should experiment with all of them and decide which one works best for your channel.

People have become less patient online and prefer quick and informative videos. Start your videos with a bold statement to hook your audience and deliver your message within 15-30 seconds.

Creators should take the time to respond to comments, this helps build a relationship with viewers and creates loyalty to your channel. Responding to comments increases the popularity of your videos by increasing the engagement metric.

Implementing trending visual and sound effects greatly contributes to the engagement metric of your video. Popular background music and animated sounds can keep viewers engaged and prevent them from swiping away from your video.

A smart and quick way to grow your channel is to collaborate with other popular creators in your field of industry. We are not referring to your competition, but rather an industry that compliments your industry, and vice versa.

TikTok Live allows creators to go live on their channel and interact with their audience in real-time. TikTok Live is a great way to grow followers. Creators can answer commonly asked questions about their services or products, and promote new and upcoming items. The audience can reward creators with online gifts. Gifts can range from R0.18 – R8370. The creator will receive 50% of the commission and the rest will go to TikTok.

The minimum budget you can spend on TikTok Ads Includes R400 (per day) for all campaigns. Each campaign can have multiple Ad Groups (Advert), which requires you to spend a minimum of R100 per Ad Group (Advert) per day.

For Instance: To meet minimum requirements, you can create 4 different Ad Groups and allocate R100 to each advert, or you can create 1 Ad Group and allocate R400 to one advert.

Impressions refer to the number of people who viewed your video.

1000 Impressions= R100- R200

Clicks refer to the number of people who clicked on a website link on your video.

Clicks R1- R20 per click.

TikTok videos work great with acquiring leads for your businesses, and work well with service-based industries. Tik Tok does not do well with product sales now.