ADVANTAGES OF VIDEO MARKETING IN SOUTH AFRICA
Video marketing allows advertisers to display appealing visual and audio messages to their audience. It brings advertising to life. Well-constructed videos can trigger emotions in the audience, whether heartfelt or funny. Videos are highly influential and can exponentially grow your brand. Triggering positive reactions in your audience will lead to more trust and sales. This article will discuss the advantages of Video Marketing in South Africa.
10 REASONS TO IMPLEMENT VIDEO MARKETING
HIGH ENGAGEMENT
Unlike text and banner ads, video ads are more attractive and engaging. They allow advertisers to convey a clearer message to the audience by providing more details about their products and services. Unlike text and banner ads, videos aren’t limited to expression.
BETTER RETENTION
People are bombarded with ads daily. Studies have shown that most people do not remember adverts but are 95% more likely to remember video ads and not text or banner ads. Video Ads have a higher chance of residing in the user’s mind after he/she has watched your video.
HIGHER CONVERSIONS
People are cautious when purchasing products online, as they worry about the quality of the goods promised. Video Testimonials and Video Product Demonstrations are the perfect ingredients to push the thinker into a buyer. Creating a video where you Speak directly to the camera will form a sense of personalization and promote trust!
SOCIAL MEDIA REACH
Sharing videos on your Social Media Platforms (Facebook & Instagram) can drive tons of viewers to your offers. If your audience enjoys your content, your videos will be shared across multiple social media platforms. Videos can go viral, and reach hundreds of thousands of viewers from a single post.
ORGANIC RANKING BENEFITS
The more Likes, Comments, Shares, and Followers your video receives, the more likely your video will get noticed by Google and YouTube. Popular videos can establish Page 1 rankings for targeted keywords for Google and YouTube. This will drive additional organic traffic to your offers.
BUILDS TRUST AND CREDIBILITY
Video ads are more trusting than text or banner ads. Videos that show workers in the workspace build trust with your audience. It clarifies to the audience that the business is legitimate. Positive Testimonials from customers will contribute to your marketing objectives.
CATERS TO MOBILE USERS
The number of mobile users has overtaken the number of laptop and desktop users. Videos are the preferred choice for mobile users as they can watch a video on the go. Text and banner ads appear in small writing and make it challenging for the mobile users to view.
STORYTELLING
Videos have different marketing strategies associated with them. One effective method is storytelling. Heartfelt stories can activate emotions in your audience which will make your brand more memorable. Understanding your audience’s perspective on specific topics and providing solid solutions will increase trust and sales.
BOOSTS WEBSITE TRAFFIC
Video marketing can redirect traffic to your website. Videos have different marketing objectives, such as brand awareness, decision influence, and sale conversions. Video marketing can go viral and push traffic directly to your website. Include your website link on the video and in the description section too.
WEBSITE INTEGRATION
Adding videos to your website creates a sense of professionalism. People respond better to videos than having to read information on your website. Videos can display case studies, testimonials, and behind-the-scenes footage to capture the audience’s attention. The longer a user spends on a website watching videos, the lower the bounce rate, and the higher the website’s search engine ranking spots.
COST EFFECTIVE
In the past, videos were expensive to create. You had to hire a professional video editor and spend thousands of Rands to create your desired video. With technical advancements, videos can be created easily with popular platforms such as Canva. Social Media Platforms, such as TikTok, have provided software programs to make video editing easy for creators.
GLOBAL REACH
High-quality Videos have the potential to be shared worldwide. If the marketing objective is meant to reach a broader audience overseas, video marketing is the most effective solution. Videos can be expressed with body language to be internationally understood.
CREATES LOYALTY
Uploading informative or entertaining videos regularly keeps your brand active in the audience’s mind. The longer your audience follows your videos, the more trust will be established, and your sales will increase. Videos will grow your brand’s reputation, especially if you include valuable free content that will benefit the average man.
HIGHER CLICKTHROUGH RATES
Videos are more appealing to the eye and have a higher chance of interaction than plain image or text ads. People are more likely to click to watch a video than click on an advert. High Clickthrough rates open the door to your potential customers, and the appearance of your thumbnail will impact your Clickthrough rate too.
MEASURABLE RESULTS
Videos require constant edits and updates to make the video more appealing and successful. Many free video-sharing platforms offer Analytics to identify how your audience engaged with your video. This allows you to see important stats such as viewing time. Viewing time tells you the amount of time your viewer spends on your video before leaving.
VIDEO MARKETING TIPS
Here are some recommendations when creating a video:
DECIDE ON A GOAL
Every video you create must have a marketing objective. The marketing objective falls under 3 categories:
INCREASE BRAND AWARENESS
This keeps your brand fresh in your audience’s mind.
INCREASE LEADS
This drives valuable leads that can turn into customers.
INCREASE SALES
This drives sales for your products or services.
UNDERSTAND YOUR AUDIENCE
Always Research your Audience before building your videos.
Understanding your audience allows you to communicate your message more effectively.
QUALITY OVER QUANTITY
Focus your energy on creating high-quality and informative videos. Lots of low-quality videos will not get you far in this game.
SHORT AND SWEET
People’s attention spans have dropped with time. Studies show that people respond and commit better to shorter videos (1-2 minutes) than longer videos (5-10 minutes).
CALL TO ACTION
A call-to-action includes encouraging your viewers to perform an action on your video, such as clicking a link, subscribing to your email, and subscribing to your YouTube channel.
MULTIPLE TYPES OF VIDEOS
Do not implement only one type of video. Experiment with Video Tutorials, Video Testimonials, Product Demos, Webinars, and Live Streams.
PROMOTE ON MULTIPLE CHANNELS
Promote your video on multiple platforms such as email newsletters, blogs, and social media websites.
FREQUENTLY ASKED QUESTIONS
WHAT TYPES OF VIDEOS ARE MORE LIKELY TO GO VIRAL?
Entertaining and funny videos are more likely to be shared across multiple platforms and reach thousands of users. Never underestimate the power of laughter.
HOW MANY TYPES OF VIDEOS CAN YOU CREATE?
There are many types of Videos you can create such as:
– Video Testimonials
– Case Studies
– Product Demos
– Explainer Videos
– Live Streams
– Behind the Scenes
– Promotional Videos
HOW DO YOU MEASURE THE SUCCESS OF A VIDEO?
YouTube offers analytics to help identify how well your audience engaged with your video. You can view statistics such as:
– How long does the average user watch your video
– Did the user interact with any elements such as clicking on your links
– How many users saw your thumbnail and clicked on it?
HOW LONG SHOULD MY VIDEO TAKE?
The length of the video depends on the marketing goal of the video. Typically, videos between 15-60 seconds do well on Social Media Platforms.
HOW DO I OPTIMIZE MY VIDEOS FOR SEO?
Include your targeted keyword in your Title, Description, and Tags. Add your targeted keyword to your video recordings!
HOW OFTEN SHOULD I POST TO GROW MY YOUTUBE ACCOUNT
You should post at least one video per week. Consistency wins this race, don’t be inconsistent in your posting, and post high-quality videos regularly.
WHAT POPULAR PLATFORMS SHOULD I SHARE MY VIDEOS ON?
The most popular social media networks include Facebook, Twitter, Instagram, YouTube, TikTok, Twitch, and LinkedIn.
WHAT EQUIPMENT DO YOU RECOMMEND FOR CREATING VIDEOS
The most popular choice is your Mobile Phone. Mobile phones have excellent pixel quality. To make it more professional, add a microphone and tripod.
WHAT VIDEO FORMATS SHOULD WE USE FOR SOCIAL MEDIA?
YouTube uses Horizontal Video Formats (16.9) while Instagram uses Vertical Video Formats (9:16)
WHAT IS LIVE VIDEO MARKETING?
This is the process of going live and interacting in real-time with your audience. It is a great option when marketing new products or services and demonstrating the benefits of your products in Real Time.
WHAT IS THE EASIEST PLATFORM TO CREATE VIDEOS?
Canva is the most popular platform for building top-quality videos. There is a free and paid version. The paid version costs $10 per month and provides access to thousands of different templates and video elements.