SEO CONTENT WRITING STRATEGIES TO AVOID

Writing content plays a significant role in search engine optimization. Many website owners hire online professional writers to create content for them. Many writers provide great writing services, and others copy information from existing websites or use AI programs to do the work for them.  Google systems have become advanced and can pick up on these poor practices. Websites that fail to produce high-quality content will not find it easy to reach Page 1 of Google. This article will discuss the SEO content strategies to avoid using on your website. 

DUPLICATE CONTENT

Duplicate Content is copying information from one, or multiple websites and using it on your website. There are two types of duplicate content:

A. Internal Duplicate Content

B. External Duplicate Content

 

INTERNAL DUPLICATE CONTENT

This is when your website has multiple web pages with the same content. This confuses search engines as they do not know which webpage to rank for your desired keywords. It’s important to create unique content for each page of your website. Do not use the same Product Description for multiple pages either.

EXTERNAL DUPLICATE CONTENT

This is when your website copies information directly from another website. The website that creates the content first will be indexed and prioritized.  Other websites that use the same information will be discarded and not perform well on Google or Yahoo. Always use your information and never copy from different sites.  

 

HOW TO CHECK FOR DUPLICATE CONTENT

Visit a website called Copyscape.com. Copyscape scans the entire internet for similar information. It’s a paid service that charges 0.05 cents per word for 150 words. If the article is longer than 150 words, it charges 0.01 cents per word. If the article is copied, Copyscape will list the website/s that contains that information. If the article is unique, it will return “No Results Available. 

 

AI GENERATED CONTENT

AI-generated content refers to using AI programs to write content for you, such as ChatGPT. Even though these programs create useful content, they lack a human element and may provide outdated information, which can lead to search engine bans. 

HOW TO CHECK FOR AI GENERATED CONTENT

Visit a website called Copyleaks.com/ai-content-detector. Copyleaks is a free service that determines the percentage of articles that are AI-generated. Accept articles that are 0% AI generated as even small percentages of articles that are AI-generated do not perform well. Simply copy and paste your article into Copyleaks and if AI content is detected, send the results to your writer and demand a re-write or refund. 

 

KEYWORD STUFFING CONTENT

Many writers implement old SEO writing strategies that include repeating your keywords excessively throughout your article. This practice will hurt the reputation of your website and may even lead to search engine bans. Google highly dislikes this manipulation tactic. Keywords should be incorporated in your article naturally and placed around 2-3 % of your entire article.

 

HOW TO CHECK FOR KEYWORD STUFFING

Visit a website called Siteliner.com.  Siteliner will find keyword stuffing issues, Duplicate Content issues, and identify broken links within your website. It’s a powerful tool to improve the optimization of your website, and it’s free.

 

THIN CONTENT

Thin content is little written website information or information lacking depth and knowledge. Thin content sites do not engage well with website users and end up frustrating users who navigate your website. Google examines the interaction between websites and their users. If they find website users are leaving your site quickly, due to poor quality, it will reflect badly on your SEO score. 

HOW TO CHECK FOR THIN CONTENT

Visit one of Google’s Free tools Google Search Console. Google Search Console identifies issues with your website. It provides information regarding low engagement factors that will help you identify content thin issues. Every website owner should have Google Search Console set up and installed to examine the relationship between your website and Google. 

 

OUTDATED CONTENT

Adding old and outdated information on your website is the same as providing inaccurate information. Outdated information frustrates and misleads users which results in low search engine rankings. Outdated information hurts your site’s reputation and lowers your trust with Google. For instance, adding an article with old SEO techniques will likely result in a search engine ban. If users implemented the old strategies, it would be disastrous, and many website owners would have to create an entirely new website if Google Red flagged the website with a permanent ban. 

 

HOW TO CHECK FOR OUTDATED CONTENT

Install Google Search Console and Google Analytics to examine how users interact with your website. Google Analytics provides valuable details such as clicks, conversions, page views, and bounce rates. Bounce rates determine the time a user spends on a specific webpage before leaving. A low bounce rate means your website is providing high-quality content, while a high bounce rate indicates users are quickly leaving your website because of the poor quality you have provided. 

 

WHY YOU SHOULD NEVER IMPLEMENT POOR QUALITY ON YOUR SITE

Poor quality content will have the following negative side effects on your website.

LOWER RANKINGS

Websites with low-quality information will never reach Page 1 of Google, even if the design and structure are perfect.

SEARCH ENGINE BANS

The website could receive temporary or permanent bans. This means you will wait for your organic rankings to return, or create a new website from scratch. 

DROPPED RANKINGS

Your website may rank for many keywords, and adding a poor-quality post can drop your website from existing positions.

POOR USER EXPERIENCE

Google is always protecting website users and if Google understands website users are becoming frustrated with your website, it will drop off the Google rankings.

LOW CONVERSION RATES

Conversions are actions people take on your website such as calls, sales, and leads. Low-quality information will result in low conversion rates, which means you could be wasting your budget on marketing campaigns like Google Ads.

 

CONCLUSION

Hire professional writers with experience to create content on your website. Avoid Spinning Articles and other methods that produce low-quality content. Even if some of these strategies work today, in the future websites with this content will be blocked by the search engines. Google has advanced AI programs that are becoming smarter by the day, so it’s important to provide high-quality content to survive.