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July 30, 2021

Why SEO Is Vital For Businesses in South Africa

BASICS OF SEO AND PPC

SEO is a critical tool in online marketing. Businesses are beginning to understand how important SEO is in order for a company's growth and success. This article will give you valuable information about SEO and explain the benefits and drawbacks of SEO.


WHAT IS SEARCH ENGINE OPTIMIZATION?

SEO is the process of improving your website's ranking on Google for certain keywords. Your website can benefit from Google ranking for the correct keywords in many ways. Many industries use Google Marketing to gain new clients and sell more.


WHAT ARE GOOGLE ADS?

Google Ads is Google's paid advertising platform. You pay only when someone clicks on your ads on Google. Google Ads is based on a bidding system. Individuals or businesses can bid for keywords on Google. The highest bidder often gets the top spots.

ADVANTAGES OF SEO

HIGH-QUALITY TROPIC

The internet's most popular source of traffic is search engines. People use search engines to search the internet for information, products, and services. Adverts on Google appeal to an already interested market and have the highest conversion rate than any form of traffic online. The conversion rate is the percentage of traffic that converts to sales or inquiries on your site.


SET FEE

SEO services are usually paid a fixed amount, which is not the case with Google Ads. Google Ads is more popular for companies with large budgets. You will get more traffic the more you spend. SEO can give small businesses a fighting chance because it is affordable and high-paying over the long term.



24 HOUR EXPOSURE

Your listing will be visible throughout the day and night if you rank organically high on Google. Google Ads is based on a daily budget. Your daily limit will be reached, and your advert will be removed from Google until the next day.



INCREASED CUSTOMERS, TRAFFIC AND SALES

SEO implementation is key to increasing your sales, traffic, and customer base. Google will bring you more targeted traffic, which will help your business connect with a broader audience.



PROMOTES WEBSITE PROFESSIONALISM

Google ranks only websites that are high-quality and follow their policies. Google expects websites to meet certain standards to promote professionalism. These attributes must be present on your website:

1.  Mobile Friendly

2. Fast loading times

3. Secure Connections (SSL Certificate).

4. Simple navigation

SEO DISADVANTAGES

UNRELIABLE SEO COMPANIES

There are many unreliable SEO firms on the market. Many businesses will admit to having poor SEO practices that resulted in their websites not ranking well on search engines. Google updates its algorithms every week. SEO companies that don't comply with these updates will lose their ability to promote your website on Google.



SEO IS A LONG PROCESS

SEO takes, unlike Google Ads. It can take between 3-12 months to rank for specific keywords. Google Ads takes about one to two days to set up. Within 24 hours, the campaign will be approved. After approval, traffic will begin to flow immediately. SEO can take up to one year before you start to see results.


ORGANIC RANKINGS ARE DISPLAYED BELOW PAY ADVERTISING

Google ads are shown below organic rankings, so SEO doesn't get the top spots on Google. The top three choices on Google are the most popular. Many people don't know the difference between paid and organic advertising.



CONCLUSION

For most industries, ranking on Google for targeted keywords is a benefit. Finding a professional SEO provider who can deliver results is the main concern. You should read SEO reviews from trusted sources like Google Places and Facebook. SEO Companies can make or break your business, so choose wisely.
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