UNDERSTANDING SEARCH ENGINES
SEARCH ENGINES CHANGING
First, ensure your website can convert visitors into income. Optimized content should be made so that search engine spiders, as well as human visitors, can find it useful. Effective optimization used to be as simple as cramming as many keywords into the content. While this may have generated some good search engine results, it always put off visitors. All major search engines now consider it spam and have banned it.
ALGORITHMS: EVOLUTION AND IMPROVEMENTS
To determine your website's relevance, search engines use certain algorithms. These algorithms are used to determine the position of your website on search engine results pages. Major search engines update their algorithms regularly to keep unscrupulous webmasters guessing.
Some of the recent changes have seen an impetus shift away from optimizing websites to search engines. Instead, the algorithms are geared towards promoting websites that provide real value to visitors. They are constantly evolving and becoming more accurate and intelligent. Although keywords that are related to the topic are still essential, it is equally important to make sure visitors are your top priority.
ALL ABOUT KEYWORDS
Keyword optimization is more tightly monitored. Sites that include keywords too often can be labeled spam. However, sites with sufficient instances of the right keyword will not deliver the desired results. The algorithms are becoming smarter and you need to include relevant keywords in addition to the keywords you wish. Inflections are a great way to make sure your website is relevant. Inflections can be slight modifications to your keyword. Inflections are slight changes to your keyword.
Keywords that are found in specific sections of a page also get weight. These include the title tag and meta tags (only relevant for smaller search engines now), image alt tags, header tags, and formatting tags (e.g. Keywords should be bolded or italicized in your text. You mustn't just fill the image alt tags or hyperlink title tags with keywords. This will result in your text being ignored, and worse, penalized.
WRITING NATURAL CONTENT
Writing the content naturally is one of the best ways to make sure your site is properly keyword optimized. After you've done that, review the content and make sure to include any keywords in the text. You should only place them where they will be most natural and eliminate them from places where they are not necessary. After you have written the content, you need to check all the other factors to make sure everything is okay.
CHECKLIST OF SEO KEYWORDS
Here is a checklist of keywords to help you ensure that your web pages are optimized to meet the most current search engine algorithm rules.
Your primary keyword should be placed as close as possible to the URL's beginning.
Titles should not exceed 10-60 characters. They should include at least one keyword and be descriptive.
DESCRIPTION META TAG
While the description meta tag should contain useful and insightful information, it should also include one or two of your most important keywords.
KEYWORD META TAG
It is logical to include all keywords in your keyword meta tag. You should not include words that aren't in your text.
All of your keywords should be included in your content. You should aim to have a total keyword density (all keywords) between 15% and 20%. Anything less than 5% will not yield great results. 1% seems a bit low and 7% is a little high. As much as possible, aim to have a maximum of 5% for the primary keyword and 3% for secondary and subsequent keywords.
DONT FORGET ABOUT THE HEADING TAGS
Header Tags (e.g. H1 and H2 tags
Keywords that are found in H1 tags receive more weight than those that are found in H2 tags.
- Fonts for text formatting (e.g. Strong, bold, and underline)
- Although this may not be very important in algorithms, you should still bold the first instance and last instances of your primary keywords to see positive results.
Start Of Text
Your keywords should be placed at the top of your page content. Include your primary keyword in the first sentence, or two, and the last paragraph.
Splitting words is not a good idea if you want to target Internet Marketing as your key phrase. Splitting words can have some effect, but it is much more beneficial to include the whole phrase.
Your keyword should be included at least once in any Alt tag for images. Make sure that the text matches the image and provides some information.