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September 9, 2021

Where To Add Keywords In Your Content

HOW TO ADD YOUR KEYWORDS

Search engines will deliver your content to searchers if you use keywords. Keywords help your audience find your content. You should first create content for humans, especially for your ideal audience. Then, you should make it search engine friendly. The Following article will discuss where and how to add keywords to your content.

ADD YOUR PRIMARY KEYWORD TO YOUR H1 TAG

H1 tag is used to indicate to search engines what the page's topic is about. It should also match your title tag. This will give search engines the best indication of the page's content. You must add one H1 tag once on your web page, do not add multiple H1 tags.

ADD YOUR KEYWORD TO THE FIRST SENTENCE OF YOUR PARAGRAPH

Search engines index the first 200 words of any page. This is also where your readers will look first. Make sure keywords are present so they know where to find them. Keywords must be included naturally in your content, do not repeat the same keywords several times as this could lead to a search engine ban, for keyword spamming.

KEYWORDS SHOULD BE PRESENTED ON YOUR TITLES

The title tag and the meta title are the first things your audience will see. It makes sense to place your keywords here. Search engines place great relevance on the keywords placed in your meta title. Your Meta Title is the title displayed on search engines. Do not exceed 60 characters when creating a Meta Title, or the title will not be displayed correctly. 
INCLUDE KEYWORDS IN YOUR BULLET POINTS
When reading online in an F pattern, people like to scan. To grab the attention of your reader, use bullet points. Include your most important keyword in the first bullet point.
ADD KEYWORDS TO YOUR META DESCRIPTION
This is what appears in search results. The title tag and other keywords are used by the search engine to match the page's content. Its essential to add secondary keywords to your Meta Description, and do not exceed 160 characters as your content will not be displayed after 160 characters. 
OTHER PLACES TO ADD KEYWORDS
USE KEYWORDS IN TITLE TAGS

 Search engines first see the title tag. If the keyword matches the title, headers, and first paragraph, it helps to clarify what the page is all about.


USE KEYWORDS IN IMAGE ALT TAGS

This information is not visible to the reader, but it is important for search engines. It'll also make it easier for blind people to understand your images if you have a large audience.


USE KEYWORDS IN FILE NAMES

Search engines will show your files to customers if you upload images and videos to your website or social media.


USE CLARIFYING KEYWORDS

Use synonyms and related words when writing the content for your first paragraph. You shouldn't use a keyword too often. You should limit the number of keywords that you are trying to rank for in your content to no more than 2 percent.


IN LINKS, USE KEYWORDS

You should include keywords when you create a clickable hyperlink. Each link that contains a keyword will be followed by search engines to index your site.

Rethink your content if you find it difficult or confusing to read the keywords by placing them in these areas. First, content should be written for your audience. Next, it should be optimized for search engines. If you follow this order, your customers will be first. Do not use the same keyword all over your website, as you can be penalized by over- optimization. 

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