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July 12, 2021

Website Traffic Analysis


An invaluable tool, analyzing web traffic statistics, can be used for many reasons. However, this tool can only be used in part if you understand how to interpret it.
Many web hosting companies will give you basic information about your web traffic. This information is then your responsibility to interpret and make the most of. If you don't know how to use the data from your host company, it can be not very clear. Let's begin by looking at the primary data: the average number of visitors to your website daily, weekly, and monthly.

These numbers are the best way to measure your website's activity. Although it may seem that more traffic means better website activity, this perception is inaccurate. To accurately assess the effectiveness of your website, you must also examine the behavior of visitors who visit it.


It is common to have a misconception about "hits" and what matters, quality traffic to your website. Hits are simply the number of information requests that the server receives. You will see how ridiculous the idea of hits is if you consider that a hit could be the number of graphics on a page. If your homepage contains 15 pictures, the server will consider this to be 15 hits. However, it is only one visitor visiting your website. Hits are useless for analyzing website traffic.

Your interpretation of visitor behavior will be more accurate the more people visit your site. Your analysis of visitor behavior will be more accurate if there is more traffic to your site. A few unusual visitors can cause the analysis to be distorted if there are fewer visitors.

You can use web traffic statistics to determine how well or poorly your website is performing for visitors. This can be done by finding out how long your visitors spend on your website on average. It is usually a sign of an underlying problem if the time spent on your site is short. Next, the challenge is to identify what that problem is.


Your keywords could not be directing visitors to the right website. Or your graphics might cause visitors to leave quickly. You can use the information about how long visitors spend on your website to identify specific problems. Once you have fixed those issues, you can continue to use the time spent to gauge how effective your fix was.

Web traffic statistics can also help you identify the most effective and least efficient areas of your website. You should pay attention to pages that are important but get abandoned quickly by visitors. For example, you might consider making the link more visible and appealing to your visitors and /or improving the page's appearance so that they can easily access the information.

You might also consider shifting some of your marketing and sales focus to pages you feel are less important if visitors spend a lot of their time on them. These statistics can reveal crucial information about individual pages' effectiveness, visitor motivations, and their habits. This information is essential for any Internet marketing campaign.
Your website will undoubtedly have exit pages such as contact forms or final orders. This page is one that your visitor will be able to exit quickly. But not everyone who visits your site will find what they are looking for. Statistics may show that there are many exit pages. This is normal unless there is an exit trend on a page that isn't intended for that purpose. If many visitors leave your website via a not-designed page for this purpose, it is essential to sift through the page. 

Minor changes in the content or graphics can make a big difference in keeping your visitors on your site rather than leaving it at the wrong place. Once you've analyzed your visitor statistics, it's time for you to look at your keywords and phrases. You can see which keywords direct visitors to your site. The more targeted visitors are, the better. They will find the information they need on your site.

If you notice that many visitors are being directed to your site using a specific keyword or phrase, it is time to adjust the keyword. Keywords are essential to bringing quality visitors to your website who are willing to do business. An in-depth analysis of keywords visitors uses to find your website will help you better understand their needs and motivations. If users find your website simply by entering your company name into their browsers, crack open the champagne. This is a sign that you have achieved significant brand recognition. It is also a sign of your growing success.
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