SEO TIP 2
Backlinks are a crucial part of Search Engine Optimization. To reach high positions on Google, your SEO provider needs to implement the latest SEO backlink strategies online. How do you identify clever backlink techniques?
Its essential to your SEO provider links from high-quality sites online. A high-quality website can be determined by the site's DA, PR, and SPAM Score rating.
DA= Domain Authority
PA= Page Authority
SPAM SCORE= Spamming History
It's crucial you know how to distinguish these values above. Understanding the elements of a website will determine if your SEO provider has been doing the right job or not. If they link from websites with High DA and low SPAM Score, they are doing good SEO work.
If they link from websites with High Spam Scores, the chances are they are implementing old SEO techniques, which will end up dropping your rankings and not helping them.
Many SEO companies do not reveal their strategies. As a client, it's essential to ask for the work the SEO provider accomplished last month. The report should include a list of websites that link back to your website and other information such as the anchor text, the type of website they targeted, and the DA, PA, and SPAM score of the sites listed.
One of the first steps of SEO is keyword targeting. Your SEO agency needs to do keyword research to understand which keywords are used the most online and how much each keyword would cost if you decided to utilize Google Ads marketing.
The SEO agency needs to send a list of potential keywords for your campaign. Targeting the wrong keywords will lead to the downfall of your SEO campaign. Make sure you are targeting the correct keywords that are targeted towards your business.