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May 4, 2021

Vital Tips On Effective SEO Strategies

WHY IS SEO IMPORTANT?

SEO is the most potent form of internet marketing in the world today. Implementing White Hat SEO techniques can be highly beneficial to your website. The most challenging task is finding a reputable SEO provider to render the desired results.  This article will highlight important aspects of SEO and understand the difference between good SEO and bad SEO. Understanding the difference between the two is vital for selecting a professional and reliable SEO agency.

SEO TIP 1

CONTENT

Content plays a vital role in SEO. Your website needs to have lots of information and articles.


No Grammar Errors

The information presented on your web pages must be informative and contain few grammar errors. 


Unique Content

The articles also need to be unique. This means you cannot copy website information from another site, known as content duplication. You need to have your own data. If you want to check if your data is unique, please visit copyscape.com. 


No Spun Articles

It's essential to identify spun articles. Spun articles do not have the human element associated with them. It's easy to locate spun content, as many times, the sentence does not make sense. Read all the articles your SEO agency provides to ensure you are receiving top-quality content.



SEO TIP 2

BACKLINK STRATEGY

Backlinks are a crucial part of Search Engine Optimization. To reach high positions on Google, your SEO provider needs to implement the latest SEO backlink strategies online. How do you identify clever backlink techniques?


WEBSITE QUALITY

Its essential to your SEO provider links from high-quality sites online. A high-quality website can be determined by the site's DA, PR, and SPAM Score rating. 

DA= Domain Authority
PA= Page Authority
SPAM SCORE= Spamming History


It's crucial you know how to distinguish these values above. Understanding the elements of a website will determine if your SEO provider has been doing the right job or not. If they link from websites with High DA and low SPAM Score, they are doing good SEO work.

If they link from websites with High Spam Scores, the chances are they are implementing old SEO techniques, which will end up dropping your rankings and not helping them.


MONTHLY REPORTS

Many SEO companies do not reveal their strategies. As a client, it's essential to ask for the work the SEO provider accomplished last month. The report should include a list of websites that link back to your website and other information such as the anchor text, the type of website they targeted, and the DA, PA, and SPAM score of the sites listed.


KEYWORD TARGETING

One of the first steps of SEO is keyword targeting. Your SEO agency needs to do keyword research to understand which keywords are used the most online and how much each keyword would cost if you decided to utilize Google Ads marketing. 

The SEO agency needs to send a list of potential keywords for your campaign. Targeting the wrong keywords will lead to the downfall of your SEO campaign. Make sure you are targeting the correct keywords that are targeted towards your business.

SEO TIP 3

SEO COMPANIES RANKING POSITION

Finding an SEO company is a challenging task. One of the most important clues that an SEO agency provides highly effective SEO is looking at the companies ranking position for keywords such as:

- SEO Company
- SEO Services
- SEO Company (Country/ City)
- SEO Services (Country/ City)


The rule is if they can rank their website well, the chances are they will rank yours well too. Go to Google, and make sure you see the SEO provider is ranking well organically. Ranking well on Google Ads is not the same as ranking well naturally. Google Ads sites have a small text in green saying "Ad."

SEO TIP 4

CUSTOMER REVIEWS

It's important to know what the clients of your SEO provider have to say. One small trick is typing in the name of your SEO provider and add the word "reviews" next to it. The Google Places business listing should appear on the right of the page. The Google Places listings will have reviews on them. If it doesn't, you will have to venture to the social media platforms and check our reliable review sites online. 



CONCLUSION

SEO is a wise investment option. The most challenging part of Search Engine Optimization is finding SEO services that are effective and long-lasting. You will be able to identify the quality of work after one month of SEO work. That's why it's crucial not to sign any contracts before you can determine if your SEO provider implements White Hat SEO or Black Hat SEO. Thanks for reading; if you need more information about SEO, please feel free to pop us a message.

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