TEL: 072 380 8196
1 April 2019

Types of SEO


There are many forms of SEO. In this article, I am going to highlight the different types of SEO strategies, forms and techniques.

There are 3 different types of SEO techniques.

1. White Hat SEO
2. Black Hat SEO
3. Grey Hat SEO

White Hat SEO

White hat SEO is natural implementation of search engine optimization. These techniques comply with the Google’s guidelines and are safe as well as long lasting.

Black Hat SEO

Black hat SEO is an unnuatural implementation of SEO marketing. These are techniques used to manipulate Google’s search engine to achive high ranking results. These techniques work well in the short run, but not in the long run.

Grey Hat SEO

Grey hat SEO is a mix of natural and unnatural implementation of SEO. These techniques are used to influence high rankings. These techniques do well in the short and medium term, but could be red flagged in the long run.


There are two types of SEO Forms:

1. On Page SEO
2. Off Page SEO


On Page SEO refers to the structure and content of a website. The essential elements of SEO Include:

Meta Title

This is the Title of your website that appears on Google. It should contain your company name and your primary keyword.

Meta Description

This is the description of your website that appears on Google. It should contain your secondary keywords and the location of your business.

Website Content

This is the information and images displayed on your website. Your website should have lots of web pages, information and images in order to be successful with Google.

Website Navigation

This is the measure of how easily a user navigates your website. Your website should be simple and straight forward in order to rank well on Google.


Off-Page SEO is the process of placing your website link on other websites in a specific manner. Google measures the popularity of a website by the number and quality of backlinks that point to it. Here are the major factors that positively influence your organic rankings.


Building backlinks is not as simple as it seems. You need to implement a smart and careful strategy in order to reap the benefits. You need to consider the following:

- Anchor Text Variation

- Do Follow & No Follow Links

- Website Variation

- Website Category

- Spam Score

- IP Addresses

Content Creation

Continuously adding information to the blog section of your website will improve your SEO position. You must make sure your articles are well written and contain important, useful facts.

Social Media Mentions

Social Media Mentions are becoming an important part of search engine optimization. Our company believes it is the future of SEO and having legitimate profiles mention your website, will make a massive difference to your organic rankings.

Pro Rank phone-square linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram