1. Backlinks to your site
2.Page rank of pages linking to your site.
3. Link Exchange that your website is participating in.
4. Anchor text for the links to your site.
5. Relevance of the links.
6. Directory listings where your site appears.
7. The traffic your site receives
Off-page SEO refers to elements found on other websites that have an impact on your site. Backlinks and Link Exchange are two of the most essential elements off-page. These are links that link to your website page. They must be relevant to achieve the best results. Search Engines will rank your page higher if you have more related keywords.
These links are known as inbound and can be used to link to pages on a website from other websites. Search engine algorithms use these incoming links to determine the relevance and importance of websites.
Websites need to have quality backlinks. Their topical relevance to a site and the quality and importance of the website from which they originate determine their quality.
A book website could have backlinks from publishing houses, writers' sites, and other sites. These links would be closely related to the content of the book website, and therefore search engines will consider them essential. These linking sites might be well-respected and popular, which could increase the link's value. However, suppose the links originate from sites unrelated to the book site, such as a site that only offers affiliate links or banners advertising. In that case, the backlinks will not increase the site's importance or relevance.
OPTIMIZE YOUR DOMAIN NAME
Relevant keywords are essential to search engines. Search engine rankings also take into account the number of years your domain name has been registered for. An older domain name is considered to be trustworthy and likely to remain relevant for many years. A domain name that has been around for some time and contains one of your keywords may be a good choice.