These are titles displayed on search engines. They should include:
1. Name of Your Company
3.Location of your business
Length: Meta Titles should be less than 66 characters long, and this includes spaces.
These are description displayed on search engines: They should include:
1. Secondary Keywords
Length: Meta Descriptions should be less than 250 characters long, including spaces.
This includes adding and improving the content displayed on your website. Content consists of two parts:
This is one of the most important On-Page SEO factors. Its important to fill your website with lots of interesting information. Articles should not contain any grammar or spelling errors, and must be clear and interesting. Its important to include your primary and secondary keyword in your articles naturally. Do not repeat too often as you may get your website red flagged for keyword spamming.
Media consists of images and videos mainly. Google dislike blocks of text, and prefer websites which provide high quality images and videos. Make your website is filled with relevant images and videos.
The Alt attribute is important for SEO. The Alt Attribute was created to describe a picture on a browser that never supported the picture format, thus not being able to display the picture, the alt attribute replaces the picture with a small description of text.
Pictures can deliver traffic from Google Images, its important to place important keywords in your Alt Attribute. This could possibly rank your image with time, and obtain traffic to your website.
Every website should have its own unique content to rank well on search engines. Copying information from another website can result in the following:
Copyright infringement is punishable by law while duplicate content is penalized by Google. Websites that contain duplicate content do not rank high on Google. You must either re-write the information yourself, or pay a professional writer to do this for you.
Mobile Friendly Test
Websites must provide an alternative interface for the users mobile experience. Websites that fail to comply with the mobile-friendly guidelines will not rank on Google. Google are all about the users web experience, websites that do not offer a mobile friendly interface will not feature high on Google.
Websites need to protect their arriving users by utilizing an SSL Certificate. SSL certificates protect web users from having private or personal details from being intercepted. These details can include home address, contact numbers, email addresses or even credit card details.
The age of a website is important factor for SEO. Older websites have more authority and trust, and therefore will reach Page 1 of Google quicker than a newer website. Brand new websites are the least trusted sites, and take longer to create trust and reach page 1 of Google.