It has been a mystery for the majority of the public since the inception of the Internet that how Web sites appear at the top search engine results pages. Many theories exist about how search engines and search engine optimizing (SEO) began. it.
Alan Emtage was a University of McGill student who created Archie, the first search program, in 1990. It is still in use today. This program archives Web documents. Gopher was created at the University of Minnesota the following year. This is where search engines were born. Matthew Gray, the World Wide Web Wanderer, was built in 1993. It is the first search engine robot to assist with ranking Web pages. Search engines today, however, were created in 1994. That year also saw the birth of Lycos, Yahoo!, and Galaxy. All three search engines were designed in the same year, and two are still very popular today.
Yahoo! Yahoo! Yahoo! Yahoo! Their site was more accessible to new visitors thanks to its excellent structure and complex hand-coding. Because nobody knew what was ethical or unprofessional, they were not asked about their business practices.
Many business owners quickly realized the importance of having their site listed in search engines. They first noticed an increase in traffic to their sites as a result. They started submitting URLs continuously and modified their websites to meet the requirements of search engine robots. When search engine optimization was first introduced to the public, SEO companies began to appear. The focus initially was on the submission process. Shortly after that, the first automated submission software was made available. Spam was born.
Over the past five years, SEO professionals have been viewed negatively. This is partly because early 2001 saw enthusiastic web admins realize they could overwhelm search engine results pages by submitting Web sites. Search engines became more cautious about new SEO companies trying to get visitors for clients, however unethical or unfair, as the Internet market developed.
Search engines were not able to tolerate tactics such as keyword spamming and doorway pages. Search engines responded with numerous countermeasures to remove spam techniques. This is good news. However, ethical SEO companies had to use subtler techniques to help their websites rank higher in search engines.
Google, MSN, and Yahoo! have all recently realized that SEO is an industry that will not be going away. To maintain their effectiveness, engines needed to accept and even embrace the initiative. They eventually partnered up with ethical SEO companies to create standards for fair and honest optimization. This allows information to be relevant and valuable to visitors while remaining impartial to those who make it.
There are many differences between search engines and how they rank. Websites can now have an equal chance of being ranked high with the help of search engine optimization. SEO is a highly-skilled trade. It requires both business marketing and technical knowledge.
Only by combining these two skills can one properly implement SEO techniques in order to achieve high search engine rankings. It is now "search engines or death" for many SEO professionals.