When SEO first started, it was pretty basic to implement and gain high rankings on Google. As time passed, Google updated their systems to improve the user experience on its search engine. This meant that SEO had to evolve as well. Old practices did not work anymore and caused many websites to be red-flagged instead of being rewarded by increasing in rank.

Google’s main goal was to filter out spam websites that provided low-quality information (Panda Update) and punish websites that implemented black hat backlinking practices to manipulate their search engine (Penguin Update)

On- Page SEO refers to the optimization of your website. Important factors with On Page SEO was the articles written on the websites. In the older days, Google measured the quality of an article by the number of words as well as the number of times the primary keyword was mentioned throughout the article. This meant that low-quality articles were getting ranked well on Google.

These days, websites that did not focus on providing quality content were immediately dropped off Google when Google enforced system updates. Spelling and grammar of content became factors too, and Google even had algorithms that studied the interaction between users and websites.

When a user arrived on a website and interacted well with the website, it counted positively towards their SEO rankings. When a user arrived on a website and left immediately due to poor quality content, the website rankings dropped drastically. Google made it clear, they would reward websites that offered quality content.

Off-Page SEO refers mainly to backlinking. In the early stages of SEO, backlinking was a simple task. Backlinking is the process of placing your website link on other websites online. Off Page SEO was rated according to the number of backlinks pointing to your site. The more websites that linked back to your website, the more it helped increase your SEO rankings. It didn’t matter where the backlink was created and even what anchor text was associated with it. All that mattered was it was there.

Today, it is a completely different story, backlink implementation needs to carefully applied in order to receive high rankings on Google. Google wants you to promote your brand by linking on relevant websites with the correct usage of anchor text. Google also wants you to link from a variety of websites, whether they are Do Follow or No Follow. They want a natural implementation of SEO from high-quality sites with low Spam Scores and have algorithms to detect automated SEO programs.

Google’s main focus is to provide relevant and high-quality websites for every Google search that occurs online. In order to impress Google, you must implement the following:

On Page SEO Recommendations

- Professional Designs

- Easy Navigation

- Fast Website Loading Speed

- Responsive Designs

- SSL Certificate


Off Page SEO Recommendations

- Natural Implementation

- Do Follow and No Follow Links

- Different IP Addresses

- Anchor Text Variation

- Relative Websites