ON PAGE SEO HISTORY
On- Page SEO refers to the optimization of your website. Important factors with On Page SEO was the articles written on the websites. In the older days, Google measured the quality of an article by the number of words as well as the number of times the primary keyword was mentioned throughout the article. This meant that low-quality articles were getting ranked well on Google.
These days, websites that did not focus on providing quality content were immediately dropped off Google when Google enforced system updates. Spelling and grammar of content became factors too, and Google even had algorithms that studied the interaction between users and websites.
When a user arrived on a website and interacted well with the website, it counted positively towards their SEO rankings. When a user arrived on a website and left immediately due to poor quality content, the website rankings dropped drastically. Google made it clear, they would reward websites that offered quality content.