A. QUALITY OVER QUANTITY
In the olden days, SEO was pretty straightforward. All you needed to do was acquire a backlink from any website available online. A backlink is whereby another website will have your website link presented on their site. The more websites that kept your website link, the better your SEO rankings. Websites with thousands of backlinks pointing to them usually had the top positions on Google, Yahoo, and Bing. All you had to do is to link to any type of website online.
These days, the quality of the backlink is essential. Google wants websites to link to each other in similar categories. Obtaining a link from a website in the same industry as your website is extremely powerful. The main issue here is that no one wants to link to their competition, so it's difficult to gain these types of links. The trick to building these types of links is to target businesses that complement your business. For instance, a web design company can place its link on an SEO company's site or a Social Media Marketing site. Both these categories fall under internet marketing, so the link will obtain good ranking points.
B. HIGH DA & LOW SPAM SCORE
Old SEO techniques do not rely on the quality of a website. Whether a website was constructed with poor content or great content, the link was what mattered. Poor quality websites usually contained the following:
1. Little or no information
2. Poor Information
3. Duplicate Content
4. Spun Content
In today's SEO world, it's vital to link to high-quality sites. High-quality typically have High DA and Low Spam Scores.
1. High DA
DA stands for Domain Authority. The higher the domain authority, the sweeter the link. Google greatly trusts high DA sites, and linking from these types of sites makes your site more trustworthy in the eyes of Google.
2. SPAM score
Websites that have High Spam scores must be avoided at all costs. Linking to High Spam sites is bad SEO practice. If you link from many high spam score sites, you better believe Google won't be impressed, and that will reflect on your organic rankings.
Building links back in the day didn't require consistency; if you received a thousand links in one month and a few the next month, it wouldn't make a difference. The critical thing to consider was linking from as many sites as possible without an approach or plan.
These days, SEO campaigns need to be approached with a specific plan in mind. You should acquire the average amount of links per month. Do not build too many links in the beginning, as this will appear unnatural. You have to build links slowly and consistently for multiple months.
As mentioned above, building links was the most crucial part of SEO. If your link came from 1000 directories or profiles, your website still ranked well. You could only have one type of link pointing to your site, and you were golden.
SEO campaigns need to target all types of websites; these include:
1. Web 2.0
4. Social Media Networks
5. Article Sharing Sites
6. Wiki Sites
Linking from only one type of website will get your website red-flagged by Google. Make sure you include all these types of sites when building links.
Back in the day, you could use the same anchor text as your backlink profile. Anchor text is the text displayed on the presented link. With SEO, if you had the same keyword in your anchor text, it was highly beneficial.
Today, you need to have multiple anchor text variations in the SEO world and only use 2-3 percent of your primary keyword. You could use more than 50 percent of anchor text in the olden days, and this would be great. These days, your website will be banned off Google, so make sure you implement a calculated SEO strategy and do not forget to include all types of anchor texts such as:
1. Website URL's
2. Branded Keywords
3. Primary Keyword
4. Secondary Keywords
5. Image URL's
6. Generic keywords (Click here, read more, learn now)
7. Partial Match Keywords
Now that you are aware of the evolution of SEO and the latest and most effective SEO strategies implemented today, you will be able to find a reputable SEO provider or learn the skill on your own.