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September 15, 2021

The Basic Functions of Search Engines

WHAT IS SEARCH ENGINE OPTIMIZATION?

SEO stands for Search Engine Optimization. It is the process of optimizing websites' technical configuration, content relevance, and link popularity. SEO is the goal of making a website more relevant, popular, and easier to find when users search on Google.

Google and other search engines recommend that pages be ranked higher and provide better user experiences. It includes providing answers to users' questions. You can use keywords in titles, meta descriptions, headlines, and headlines. Use descriptive URLs and other best practices. This beginners' guide will teach you the basics of SEO.

HOW SEARCH ENGINE OPERATE

The search engine's algorithm determines which search terms are most relevant by analyzing the thousands of results. It then lists the sites based on their popularity, relevancy, and other ranking factors before displaying them on a search engine result page (or SERP).

WEB CRAWLING

Google and other search engines look for page updates constantly. Crawlers, programs that follow web links, report this information to their servers. Your pages must be accessible to crawlers and include links to internal sites that allow users to navigate the site. Technical SEO can help you optimize a site's crawl ability.

SITE INDEXING

The web crawlers gather information about sites. Internal servers then analyze each page's content to determine what it's about. Google will index any page deemed useful enough to be included as a search result if it believes it is relevant.

SITEMAPS

Sitemaps are essential if the website wants to be crawled and indexed correctly. Sitemaps provide the structure of a website to the Google crawlers. You can download a plugin, or you can add a sitemap link at the bottom of your website.
ORGANIC RANKINGS
Google determines which pages users see first when a user searches for something. These factors are taken into consideration:

1. The query words that the user used

2. User location

3. The page's authority, trustworthiness, and relevance

4. The popularity of the link to the web page

5. Mobile-friendliness and speed of the page

It is a constant SEO challenge to make sure that pages on a site rank higher in search engine results pages (SERPs) regardless of how algorithms change.
HOW TO RANK HIGHER
Search engines use algorithms to determine which websites appear first in search results pages since the introduction of the internet. However, the focus of algorithms has changed. Search engines have learned how to find sites relevant and informative since the days of keyword stuffing. This knowledge is updated regularly so that they can apply it.

Site quality is determined by:

1. Relevance to search terms used by the user
2. Site's reliability and expertise
3. Site usability

Certain factors are present on the page. This means that they have an impact on how the website is perceived. Other factors are not on the page. These include links from other websites and sites. Sites with off-page components are more popular and reputable, which in turn increases their rank.


CONCLUSION

You now have a better understanding of search engine optimization and how to improve site visibility and rankings. It's easy to get started with search engine optimization. You can achieve the results that you desire by providing valuable content and optimizing the technical aspects of your website.

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