BUILD AN SEO FRIENDLY WEBSITE THE RIGHT WAY
Many websites don't have the right layout to maximize search engine and directory visibility. Many people and companies are so focused on their personal or corporate images, products, and services, that they forget to design their websites with search engines in mind.
The way search engines and directories rank your website in a search query is different. Some search engines emphasize the text in your title tags. Search engines may place greater emphasis on the main ideas in your entire text. Directories may emphasize text that you have submitted in the "Description" section. Your ranking will be affected by where and how you place your text in both the copy that visitors see and the HTML tags that visitors don't see.
1. KEYWORD SELECTION
2. KEYWORD PLACEMENT
3. KEYWORD FREQUENCY
4. LINKS & ARCHITECTURE
5. SITE STATISTICS
It is important to choose the right keywords for your industry. These keywords should be the ones you think your potential customers will use to find you. Research is key to selecting the right keywords.
Take a look at the printed materials of your company. What words are you using over and over again? What questions and words are they using when they call you? Ask your customers how they would find and contact you online. Next, go to the top search engines and directories. Enter the keywords that you are looking for. Examine the source code of those websites that ranked among the top 20. Examine the ranking of your competitors in search queries. You can adjust your keyword selection accordingly.
Keyword placement on individual pages is equally important. Your title tag text is one of the most critical elements to rank well in search engines. Your titles should include descriptive text that uses the industry lingo and should accurately reflect each page's contents.
Your keywords must be at the top of web pages to achieve high search engine rankings. Before you design your website, make sure you check if your web designer has strategically placed your keywords in your title tags, metatags, headings, and graphic images. You might want to reconsider your website design.
Keyword frequency and keyword prominence are important for both search engines as well as your target audience. It is a skill to code your website with the correct keywords at the right places and frequency. Your website must have keywords frequently. However, if you use them too often, they will be penalized as word stacking, also known as "spamming" the index or removed from the site permanently. Some search engines don't allow meta-tags. If you include your keywords in meta-tags, but not elsewhere, then you may have missed an important target audience, AOL users. Frames can cause problems in getting indexed because they are limited opportunities to add keywords.
FIND A DIGITAL MARKETING AGENCY
Without spamming, very few websites can rank in the Top 10 on all major search engines. This is something we cannot stress enough: If you hire anyone (a submission agency, an individual, or an online promotion service), they must have HTML and copywriting skills. To perform the services described above, the person must have HTML and design experience, as well as online marketing and copywriting skills. Your website should not be banned permanently from any search engine or directory because of ignorance or lack thereof. Submission services do exactly that: submit. Many sites do not conduct keyword research, the HTML code, or the copywriting required to be found in search engines. Before you hand over any money, ask a lot of questions.
LINKS AND SITE ARCHITECTURE
If search engine spiders cannot find the text on your pages, keywords placed throughout web pages are useless as a search engine marketing strategy. Always have a link structure (also known as a sitemap) on your website that search engine spiders can follow. This means that you should have two types of navigation on your website: one for your target audience and one for search engines.
You should experience a surge in traffic within the first few months of your site being submitted to major search engines and directories. You can see the time when search engines index and spider your site if you compare your site reports. You have made it easy for potential customers to bookmark your site. Your web statistics will show an increase under the referral URL's in a "No referrer" category. Site reports should indicate where potential customers are coming to your site (i.e. Which search engine or directory they used to find you. What keywords they used to find you.
WEBSITE STATS TRACKING
After your site is listed in search engines and directories for several months, you can review your site statistics to determine the source of most of your traffic. Next, focus your advertising efforts on those search engines and directories. Targeted marketing is more effective than spreading your reach too widely.
A client did exactly as we suggested, from keyword selection to monitoring site stats. Yahoo queries were the most popular source of referral traffic to their websites. For two months, they purchased banner space from Yahoo. Their banner would show up whenever two keywords from their site were entered in a search query. Their traffic grew by more than 500% and their sales reached five figures per year.
CONTENT IS KEY
The old saying, "Content is King", still holds. It is possible to increase your website's traffic, but if people don't like what they see or if you don't offer potential customers what you want, or (3) if you don’t give customers incentives to bookmark and stay on your site, they will leave your site just as fast as they clicked on it.