D. META INFORMATION
Many website developers do not install the correct meta information into your meta title and meta description. On the other end, many website designers spam your meta information which can lead to a search engine ban. This is known as keyword stuffing and must be avoided at all times, otherwise you may be banned by search engines.
Here are several recommendations on how to configure your website meta information. Please note meta information rules constantly change by Google.
1. META TITLE
This is the most relevant and important meta tag. You should include your company name, primary keyword and the area your company services. You only have 60 characters (including spaces) to incorporate all this information. If you exceed 60 characters, the rest of your characters will be cut off.
2. META DESCRIPTION
This section is important as it draws search engine users onto your website. Your secondary keywords should be inserted into this meta tag but be careful not to repeat long tail keywords you have mentioned into your Meta Title as it can be seen as spamming. You have 160 characters to include in this section.Back to SEO Information