DIFFERENCE BETWEEN SEO AND PPC
Both Search Engine Optimization (SEO), and Paid Search Advertising work in the same direction. They aim to convert quiet traffic streams into busy information highways. Due to the increased visibility and traffic, this means that new clients are attracted daily.
SEARCH ENGINE MARKETING
Search Engine Marketing (SEM), can be described as both optimization and advertising methods. Most marketers view internet advertising as primarily about control over keywords, position, listing copy, and visitors' landing pages. Optimizing, on the other side, is all about creating a website design that is easy to be crawled and indexed by major search engines.
There are many types of SEM services, including paid submission for directories and search engine optimization marketing. The search engine advertising program includes both the Paid-For-Placement (PFP), the Pay-Per-Click(PPC) program, as well as contextual advertising. Payment is required to guarantee placement within the distribution network and on search site result pages. This type of advertising is characterized by keyword research and selection, bid price, and effective copy.
Directories are eligible for paid submission. This type of marketing program allows website owners to pay for human-based reviews of their site. However, inclusion is not always guaranteed. The average time it takes for the site to be included in a directory is 7-14 days. Paid inclusion's success is determined largely by the choice of category and the description and title of the business.
SEARCH ENGINE OPTIMIZATION
Search engine optimization is the creation and maintenance of web pages that are easy to crawl. It's a science that combines keywords, structure, and link popularity campaigns to increase the likelihood of achieving top rankings. It is the core of every SEM campaign, even though business developers are forgetting its importance. While it is possible to get very fast results, optimization can take several months to reach its goals.
Online shoppers have found it easier to find the price and information they require about products through price engines or aggregators. They can offer a wide range of pricing options and features. Pricing strategy, product availability, and product description are key factors in maximizing your chances of success.
Online businesses face difficult decisions when it comes to setting up a budget for online advertising, specifically for organic search engine optimization. Paid advertising is highly in demand, which can quickly eat up the budget. Budgets that are low on advertising can be easily repaid by a new budget. SEO budgets are no different. Campaigns tend to end when budgets run dry. SEO seems to not be getting the attention it deserves, since organic optimization's success is much harder to measure. As more advanced and less expensive analytical tools are made available, the real value of keywords that rank high will be easier to see.
Statistics show that for every online sale, there are at most two offline sales. Research shows that many searchers make purchases in physical stores. It can be attributed to their search activity. Telemarketing and other forms for leads generation have been signaling a saturated market. Many companies, especially manufacturers, have turned to the internet to find new leads. A paid search strategy is the best way to find a prospect. It eventually leads to SEO. Combining strategies can only yield the best results. Companies must make SEO part of their long-term marketing strategy. Search Engine Marketing's ultimate success is the generation of leads and closing sales.
SEM STRATEGIES AND THE SEARCH ENVIRONMENT
Pay-per-click is dominating small business marketing budgets. Paying search is more important for smaller companies than it is for larger businesses. SEO is rapidly replacing banner ads for manufacturers. Instead of focusing on training web staff, the focus shifts to creating search engine-friendly content and education.
The first half of 2006 was a time of growth, expansion, and significant changes in search marketing. Advertisers and their agents have never had so many online options. Although the search has become an integral part of mainstream marketing, there is still much to be done in innovation and invention. This has created a problem for traditional search marketing.
THREE TYPES OF SEARCH MARKETING
There are at most three main search-related marketing venues: traditional organic search results, paid search advertising market, and social networking. All of these places use search to find information, and there is a lot of interaction between them.
PPC is threatening the SEO market while simultaneously obscuring the sector. Major search engines are constantly trying to innovate and improve on ways to correctly rank web pages. It is why organic search engine optimization has undergone fundamental changes.
SEO addresses a multitude of issues on and off-site, including link acquisition, competitive research, and hosting. Organic search results are getting more diverse. SEO is complicated because of the many elements that are needed. But, the most important element of a website's success is its content.
PPC LEADERS IN THE MARKET
Paid search advertising is a growing sub-sector in the industry. It has propelled Google and Yahoo! It is now at the forefront of the pack. To provide advertisers with more options, it continues to expand. It is highly interesting to see paid search advertising distribute paid ads to third-party web properties. This particular forum is also associated with click fraud detection and advocacy.
Social networking is considered to be the best place for search marketing. It is intended to serve as a preparation for the transition to web-interactive development. It's currently happening in a Web2 environment.