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August 31, 2021

Optimize Your Mobile Site For SEO

WHY YOU SHOULD OPTIMIZE IT

The most popular internet device is the mobile phone, and its popularity is constantly increasing.
SEO needs to optimize your websites for mobile devices. By 2025, 75% will be using smartphones to access the internet. People can easily browse the internet using their smartphones, and laptops are on the decline for search engine browsing.

This is great news for your brand because mobile devices are so popular that it makes it easy to reach your website by your current and potential customers. Reliable resources tell us over 60% of the global web traffic comes from mobile devices. In some countries, this percentage is even higher. Mobile devices account for more than 65% of all web traffic in Asia.

You're losing a lot of traffic if your website and content aren't optimized and mobile-friendly. Search engines are now looking to provide mobile users with responsive web pages. Optimizing your website and content for mobile devices is essential if you want more traffic and higher conversions.

TOP TIPS TO MAKE YOUR WEBSITE MOBILE FRIENDLY


USE A RESPONSIVE TEMPLATE

You can change your theme to get a quick fix if you need it.
This is not the best choice if you have an existing site. If your site has low traffic or is just beginning, then a new theme might be a good option.

You can also change your theme easily if you use WordPress
Navigate to your WordPress dashboard, click on "appearance", then click on the "themes" button. Finally, click on "install themes".
Click "responsive" to open a list of responsive WordPress themes. Select the one that is right for you and then install it. Double-check your theme to ensure it looks great on all devices. Follow the tips below to ensure everything is in order.


MAKE YOUR MENUS SIMPLE


Mobile screens tend to be smaller than laptop or desktop screens. This is a key point to remember when creating your menu options.

Do not have a large menu with too many options. This will make things more difficult on a smaller screen.

It is annoying for visitors to have to zoom in or out to view all navigation options. 


Make sure that everything is clear and easily accessible on one screen. Many sites' sidebars are ineffective on mobile devices. It is pushed to the bottom of the page and rarely used.

You can either create a fancy sidebar similar to Google's or remove it entirely for mobile users.

MOBILE OPTIMIZATION TIPS CONTINUED...

KEEP FORMS AS CONCISE AS POSSIBLE

What number of forms does your website contain? Too many? This approach is not effective if you ask your visitors too many questions. Your forms should be kept short so that you can adjust your design. Keep in mind that it can be difficult to navigate and type on a smaller screen when someone fills out a form via their mobile device. Analyze all of your forms to determine if each line is necessary.

If you don't want prospects to sign up for your email list, it is not a good idea to ask them for their phone number and home address. Forms that are designed to convert visitors to buyers should not ask for their favorite color. You will only need their shipping and billing information. Remember that prospects will abandon their carts if they have to go through a lengthy and complex checkout process.
You must redesign your mobile website forms if you want to decrease the abandonment rates of mobile shoppers.


REMOVE POP-UPS

Pop-ups should be removed from your mobile website. Pop-ups are annoying and can cause problems for customers.
Pop-ups on mobile devices can be annoying because they are difficult to close. People use their thumbs to navigate small screens. The "X" button that closes the pop-up window is too small for a mobile device. This makes it difficult for users to close the window.
The user may also accidentally click on an ad while closing the pop-up. They'll be redirected to another landing page which will ruin their experience.

You must remove pop-ups from your website and web pages to make them mobile-friendly. You can also come up with creative ways to promote the pop-up. You can still keep pop-ups on your mobile website, but make sure they don't interfere with the user's experience. Be careful, as many plugins and pop-ups that look great on larger screens can completely ruin the mobile user experience. You can also try these alternatives to removing the popup from your mobile website:

Make them simpler. You can make the forms as easy as possible to fill out, and make it simple to close them. Pop-ups should only be used when the visitor clicks. This is a great solution. Pop-ups should not be displayed after a visitor has spent a certain amount of time on your website. Instead, give your visitor a lead magnet. Then ask them to click the link to obtain it. Once they click the link, the popup will ask for their personal information. Because they asked for them, internet users are more open to this type of pop-up.
SPEED IS EXTREMELY IMPORTANT FOR SEO
It doesn't matter how many changes you make to your website, you must keep up with the times. This is because 53% abandon websites that take more than three seconds to load on their mobile devices.

A simpler design will ensure your site loads quickly. You can also reduce the loading time by removing flashing lights and heavy images. Simple sites load faster and have higher conversions.

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