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July 13, 2020

On Page SEO Techniques

WHAT IS ON PAGE SEO?
On Page SEO is the process of improving your search engine position by optimizing your website.
HOW DO YOU OPTIMIZE YOUR WEBSITE?
Optimizing your website includes applying the following elements:


1. Use High Quality Content

2. Configure Meta Titles and Meta Descriptions

3. Update Web-Page Elements

4. URL Optimization

5. Internal Linking

6. Blog Posting

7. Device Compatibility

8. Page Loading Speeds

ESSENTIAL SEO TIPS

1. Use High Quality Content

Its important part of SEO as your website needs to provide high quality information.


This includes:


A. Useful and insightful information- Describe your services and products in detail.

B. Contains Correct Spelling and Grammar- Make sure your information does not contain grammar or spelling errors.

C. The More Information The Better- Google favors long articles over short articles, your articles should be at least 600 words.



2. Configure Meta Titles and Meta Descriptions

Meta Titles and Descriptions provide vital information about your website to users as well as search engines.


This is how you configure Meta Titles:


1. Include Your Company Name in Your Title

2. Include Your Primary Keyword in Your Title

3. Do Not Exceed More Than 60 Characters (Spaces Included)



This is how you configure Meta Descriptions:


1. Include Your Secondary Keywords in Your Description

2. Include Your Business City or Country in Your Description

3. Do Not Exceed More Than 160 Characters (Spaces Included)


Note:

Meta Titles and Descriptions should be written naturally. Do not spam your meta title and meta description with only keywords. This will negatively effect your ranking positions with search engines.


Meta Title Example:

Pro Rank- Professional SEO Services


Meta Description Example:

Our SEO company provides highly-effective and affordable SEO services in Johannesburg, South Africa.




3. Update Web-Page Elements

The way you construct your website content will positively improve your search engine rankings.


This Include:

A. Mention your Primary Keyword naturally in the first sentence of your web-page.

B. Mention your Primary Keyword naturally in the last sentence of your web-page.

C. Insert a description of your images in the "Alt" Attribute.

D. Insert Secondary Keywords in Your Headings

E. Your primary and secondary keywords should be mentioned between 2-4% througout your article.

F. DO NOT KEYWORD SPAM. YOU WILL BE RED FLAGGED BY GOOGLE.



4. URL Optimization

URL is the website address displayed on a users browser. The URL of each web-page should match the web content displayed.


Optimize Your URL:

A. Your URL should be short and direct.

EG: www.prorank.co.za/seo-information


B. Your URL should contain your primary keyword.

EG: www.prorank.co.za/backlink-building




5. Internal Linking

This assists with user navigation, people need to browse your website with simplicity and ease.


Add Internal Linking Elements:


A. HORIZONTAL MENU

Horizontal Menus are essential for directing traffic around your website. Keep your menus short and simple, and include drop down menus so each web-page can be accessed directly.



B. INTERNAL TEXT LINKS

Internal text links appear as hyperlinks in your article text. Include these links naturally througout your website.


Create A Text Link

Internal text



C. FOOTER MENUS

Footer menus are text links displayed at the bottom of your website. This allows users to quickly click links once they have read your information, as opposed to scrolling to the top of the web-page.




6. Blog Posting

Blog Posting has enormous traffic potential as you can rank your articles on Page 1 of Google and drive traffic to your website. Your ranking position for your Home Page will also improve with consistent posting of high quality articles.


How Should You Implement Blog Posting


A. Write 2-3 articles per week

B. Write About Topics in Your Industry. Do not write about unrelated topics.

C. Include Images and Videos in your Articles.

D. Use Grammarly To Correct Grammaticall Errors.

E. Link Back To Your Home Page with Your URL.




7. Device Compatibility

Google want the user experience to be smooth and simple regardless of what device is being used. Your website needs to be responsive and mobile friendly.


Test Your Website with the Following Devices:


A. PCs

B. Laptops

C. Tablets

D. Mobile Phones


Mobile Tips

A. Pages must load quickly, studies have found people have little patience when using their phones.

B. Use video to get your message accross, people react better to videos than reading information.

C. Above The Fold, place contact or inquiry buttons at the top of your mobile site.

D. Include Google Maps, so users can get directions to your business location directly from their phone.

E. Include A Call Button, so users will click a button and make calls directly, without having to type your business number on their mobile.



8. Page Loading Speeds

This has become a cruscial part of On Page SEO. Perfectly optimized websites with slow loading speeds will not rank high on search engines. Test your website loading speeds and make the necessary changes to improve this aspect of your website.


Improve Your Loading Speeds:


A. Reduce the size of images without comprimising too much on quality. There are many online websites which offer this service for free.


B. Remove unnecessary plugins from your website. Removing plugins from your Wordpress account can drastically improve your website speed.


C. Reduce the number of web applications, CSS and Javascript elements presented on your website.


D. Use White Backgrounds. Having dark colors or images displayed in your background can slow down your website loading speed.





CONCLUSION

Mastering each element listed above, can and will drastically improve your search engine position.

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