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July 6, 2020

Link Building Strategy

SUMMARY:

Link building is the most essential part of search engine optimization. Link building needs to carefully executed and obide by Google's guidelines at all times. Applying the correct techniques will ensure your website reaches top positions on popular search engines such as Google, Yahoo and Bing. Implementing poor link building technqiues can lead to search engine bans. The following article will discuss the right strategy to building successful SEO link building campaigns.

HOW TO BUILD QUALITY LINKS FOR SEO

1. LINK FROM RELEVANT WEBSITES

In the older SEO days, quantity was the primary goal for successful link building campaigns. The more websites that linked back to your website, the higher your search engine rankings. Now, you need to link back from websites relevant to your website information, products and services.


A. EXAMPLE

Bee removal businesses should build backlinks on bee or insect informational websites. They should not link back from Online Casino websites as they are not in the same industry.


B. TIP

Find informational websites relative to your industry. Inquire on their contact form, and propose a written article in exchange for a backlink placed on their website.




2. LINK FROM HIGH PR WEBSITES

Another smart SEO strategy is building links on High Page Rank(PR) websites. High PR Websites are comprised of three numeric values: Domain Authority, Page Authority and Spam Score. These scores are rated from 0-99. Finding websites which display high values for DA and PA is excellent, howevert the Spam Score values should be low. You do not want to link from High Spam Score websites.



A. EXAMPLE

High PR websites are highly trusted by Google, linking back from these authoroty sites will increase your website's PR as well as improve your search engine rankings.


B. TIP

In order to find the DA, PA and Spam score of websites, you should visit moz.com and install the Moz bar to your browser. This tool will give you the statistics of a websites domain authority, page authority and spam score.




3. LINK FROM DIFFERENT TYPES OF WEBSITES

Its important to link from different types of websites in your link building campaigns. Many SEO experts make the mistake of building most of their links from one type of website, such as blogs or directories.



A. EXAMPLE

The main type of websites include Blogs, Press Release Sites, Directories, Social Media Sites, E-Commerce Sites, Entertainment Sites, Educational Sites, Article sites, Bookmarking Sites, PDF Sites and Forums.


B. TIP

In order to find these types of website, simply use type in Google "List of (Type of Site) submissions"




4. NO FOLLOW AND DO FOLLOW LINKS

Link building techniques should include Do Follow and No Follow links. Do Follow links count towards your Page Rank Score. No Follow links Do Not count towards your Page Rank Score, however, you need to implement both types of links to rank well on search engines.


A. EXAMPLE

Here is the HTML code for creating a No Follow link: Pro Rank


B. TIP

Your link builing techniques should include 75% Do Follow and 25% No Follow links.




5. ANCHOR TEXT VARIATION

Anchor text variation refers to the text used in your hyperlinks. Its important to include your primary and secondary keywords in your anchor text, as this helps improve your Search Engine Position.


A. EXAMPLE

Here is the html code to create a hyperlink and anchor text: This Is Your Anchor Text


B. TIP

Here are the following percentages of anchor texts you should implement to launch successful SEO campaigns:


- Branded Anchor Text- 70% of your brand name or company name

- Naked Link Anchors- 20% of your website address or URL

- Generic Anchot Text- 5% of your Call To Action link such as "Click Here"

- Partial Anchor Text- 3% of your Secondary Keywords

- Exact Anchor Text- 2% of your Primary Keywords




6. HIGH QUALITY ARTICLES

Depending on the website you target, remember you will always need to surround your website link with high quality paragraphs and articles.


A. EXAMPLE

You can either write the articles yourself, or hire an online writer to do the writing for your backlink campaigns.


B. TIP

If you write the articles yourself, I would recommend using Grammarly to help correct spelling and grammatical errors. If you hire writers to do articles for you, please check if the articles are unique through Copyscape.


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