30 June 2019
How To Write A Good Text Ad
WHY WRITING ADS ARE IMPORTANT
Writing an eye-catching advert is one of the most important aspects of online marketing. Highly appealing ads get people excited about your offer and encourage them to take action. Here is a list of factors to consider when creating a text advert.
1. WHAT MAKES YOUR COMPANY DIFFERENT FROM THE REST
You must highlight the primary benefits of your business and explain why you have the competitive edge in your industry.
2. WRITE LONG AND EYE CATCHING TITLES
You only have 2 lines of 30 characters to work with when writing your Title in Google Adwords. Make sure your title speaks out to the viewer and gets them excited about what you have to offer.
3. YOU SHOULD MENTION SALE TERMS AND PROMOTIONS
Mentioning sale deals and promotional offers always encourage people to take action as they are getting discounted rates on your products and services.
4. YOU SHOULD USE CALL-TO-ACTION TERMS
Call-To-Action promotes sales by telling people what to do in a professional manner. Examples include “Order Now”, or “Buy Today”. You may not include the term “Click Here” in Google Adwords, otherwise, your ad will be disapproved.
5. YOU MUST INCLUDE SEARCH TERMS IN YOUR TITLE AND DESCRIPTION
It's important to consider what keywords people are searching on Google to discover your products and services. Once you have discovered these terms, include them naturally in your Title and Description text.
6. YOUR ADVERT MUST MATCH YOUR LANDING PAGE
People are impatient when browsing online. Please make sure the advert you create must be directed to the appropriate landing page. Do not send everything to your Home Page and expect users to navigate to find what they are looking for.
7. WRITE MULTIPLE ADS AND DETERMINE WHICH AD LEADS TO THE MOST CONVERSIONS
It's important to write multiple ads to determine which advert is most appealing and leads to the most sales. Google Ads have Ad Rotation which determines which is your most successful ad and displays it to promote sales.
8. INCLUDE EXTENSIONS IN YOUR GOOGLE ADS
Extensions are powerful add-ons in Google Adwords. They allow you to provide vital information about your business such as displaying your contact number on your ad known as Call Extensions or finding the route to your business address with Location Extensions. Extensions also increase your click-through rate by 10-15% for each extension added to your advert.